Schilling’s Name Administration tests new parking templates.
Here’s what a typical Name Administration (owned by Schilling) domain that I come across looks like:
You have a relevant graphical header, 5 keyword tabs along the top, a section of either direct ad links or related keywords, related keywords on the right, and then pictures at the bottom with more keyword links.
Now take a look at this domain, also owned by Schilling:
It looks like a search results page. The first result is actually a link to a page that looks like his other parking pages. The other results are direct ads.
Schilling is also trying the opposite approach by adding non-ad content to some of his parked pages, as seen on this one:
It also appears that Schilling has been venturing into full-scale development.
On his site Cohen observes:
[Schilling] is still sticking to his guns and knows what performs best and hasn’t yet rolled this out across all of the 1000’s of premium domains he owns such as antarctica.com and propertylistings.com or foreigncurrency.com — But slowly and surely I see more and more of this domains popping up with a fresh and new look to them and better monetization and use of traffic.
There’s one other observation not on Cohen’s site but that some people have noticed lately: domain for sale signs.
Read more of Cohen’s observations here.