Domain conglomerate files trademark for “Domaining 2.0”.
Domain conglomerate Oversee.net, which owns DomainSponsor, Moniker, and SnapNames, appears to be readying a new marketing campaign around the term “Domaining 2.0”. The company filed for a United States trademark on November 5 for the term “Domaining 2.0” for use with a laundry list of goods and services. The trademark serial number is 77608409.
Few of the goods and services listed give any clues to new products at Oversee.net, but there are some interesting ones related to the company’s current services:
-market research in the field of domain name traffic
-online auction services and title transfers featuring domain names
-online privacy protection services
-lead generation services, namely, an internet-based technology platform consisting of a customer lead management system for others, the collection and dissemination of consumer information, providing customer lead generation, customer lead origination
-online travel comparison services, online education comparison services
-analyzing internet traffic patterns for optimizing domain pages, namely, computer services for analyzing internet searches for optimizing the content and advertisements on domain name pages
Is it a new marketing message as Oversee.net brings all of its brands under one roof? Or is it a start of something more? Trademark filings often tip off what companies are up to. It was a trademark filing that tipped me off that Network Solutions was starting an expired domain service called NameJet.