ICANN approves short domains for .mobi.
ICANN’s board has approved the release of one and two character second level domains on the .mobi top level domain.
dotMobi announced the decision today and said it will release the domain names in a request for proposal process rather than an auction. This is a smart move — it’s imperative for the long term viability of .mobi that these domains are used as real web sites rather than just held for resale.
For example, American Airlines (NYSE: AMR) promotes AA.com for its mobile web site. It may have promoted AA.mobi, but was unable to get this domain name. dotMobi should reach out to American Airlines and request that it to apply for AA.mobi. It should fill out the application on American Airlines behalf if necessary.
As dotMobi points out, short domain names are more important for .mobi domains than many other TLDs:
Single character domains are highly sought after in the domain world and work particularly well with the .mobi TLD since domain addresses requiring shorter keystrokes on handsets are extremely desirable.
Last week Singapore Network Information Center (SGNIC) announced the release of single letter domain names for its .Sg country code domain name.
ICANN used to permit the registration of single character domains for .com, but later suspended that process. It is considering releasing them in the future.
I still dont think .mobi are good investments but I reckon people shall snap these up thinking they might be worth millions one day.
Rob Sequin says
Good for them. I think that is a sign of strength.
As far as people “snapping them up”, it’s not that easy. You have to apply to use the domain with a business proposal and long term restrictions. You may not even be able to buy the domain but you will definitely have to use it and put in the best idea for using it.
Sure, lets wring the sucker sponge a little harder; I’m sure we can get a little more water out of it.
John Bomhardt says
Nothing against .mobi, but thats still 5 letters too long lol
it is just a dot placement (position).
dot-mobi is not as bad as some people will make it seem like, imo.
Its a good bet long-term if you have generics.
Slowly but surely many brands are launching .mobi sites.
Steve M says
…ya know…it jus’ don’t matta how much time you give a turkey (.mobi) to fly…short term…long term…any term.
It’ll always be a turkey…
…and it ain’t ever gonna fly.
Mike @ WannaDevelop.com says
So they get some press today and tomorrow… But what is the long term strategy behind this worthless made up tld? It’s been a while now and it is still as if it was just introduced the other day… Oh wait, I forgot… There is no strategy. It will soon be well forgotten… Wash is coming 🙂