Try “local affiliate programs” for your geo domain names.
Because of their local nature, geo domain names can be difficult to plug into affiliate programs. There are localized programs such as hotels, but finding dentists, doctors, and plumbers that are using localized affiliate program is difficult.
There’s an answer, and it’s detailed step-by-step in Jeremy Schoemaker’s latest newsletter. Schoemaker is a famous affiliate known as Shoemoney.
Schoemaker posted the newsletter online today. It describes how he works with local businesses such as dentists and car dealers to send business their way on a (mostly) pay-per-action basis. One car dealer is generating $40,000 a month in profit for his company.
Schoemaker’s company buys ads on Google, Facebook, and MySpace to generate leads for these local businesses and then gets paid based on certain actions, such as receiving a phone call or scheduling an appointment.
Most geo domain names I know of use flat rate monthly pricing for advertisers. This is certainly profitable, but it may make sense to consider setting up localized “affiliate” relationships. It’s low risk for advertisers and it can also allow you to share in the upside.
Steve Jones says
We used a lot of affiliate programs on our site in the past but have found that going direct with our advertisers on a PPC basis is more popular and cost-effective for our clients.
This can also be more beneficial for SEO, as the geodomain will be hosting the information instead of an affiliate site.
Steve