Re-designed web site is simple. Competitors should take note.
I had to make one of my infrequent visits to Register.com today to unlock a backordered domain for transfer. When I arrived at the home page I was greeted by a simple, yet bold home page:
In a business where many companies believe “more is better”, Register.com is going for simplicity. You can’t miss the domain search box as it’s not shoved in between 50 promotions. The phone number is right there above the fold. The background is white, like it should be.
I’m not sure when the new home page went live (sometime in the past three months), but it’s a welcome improvement. Sadly, once you login to your account you are faced with the old design.
Other registrars should take note. I’ve complained about GoDaddy’s home page before. It got better with a recent redesign, but I still think it’s trying to do too much. It has 4 clickable menu options and 7 drop down boxes across two top navigation bars. GoDaddy could easily cut out the links to GoDaddy.tv and BobParsons.tv to simplify the navigation. And GoDaddy’s home page is currently showing at least 10 clickable special offers on its home page. That’s enough to make anyone go dizzy.