Index will provide greater transparency.
Domain parking company Hitfarm will soon release the Reinvent Index, an index to track the parking performance of domains.
The Reinvent Index will track the results of 200 categorized domains owned by the company’s parent Reinvent Technology. This will help domainers understand the ups and downs of the parking industry and get insight to how particular categories of domain names. Think of it like a the S&P 500 stock index (although hopefully it will go up, not down).
For example, will automotive domain names do better or worse in the current economic downturn? The Reinvent automotive category includes 10 domain names receiving over 15,000 uniques per month, including CarShows.com, Minivan.com, and CarResearch.com.
Other categories include business, education, health, and music, among others.
This is the boldest step I’ve seen a parking company take to improve transparency. Hitfarm customers who sign exclusive contracts will get even more transparency with the Hitfarm Index to be released in the near future. This index will represent all of the domains under management at Hitfarm. It will not expose individual domains, revenue, or uniques, but will show trending of domain earnings. If a client’s earnings are up 5% this month, they can determine if the lift is due to overall conditions in domain parking or if it is due to unique aspects of his or her portfolio.
More information about the Reinvent Index is available on Hitfarm’s web site.