Unofficial results show nearly $750,000 in sales at domain auction.
[Update 9-24-08: According to a comment on Domain Name News, some of the results on the Proxibid system were inaccurate. The following names didn’t sell: ResearchLab(s).com, atriums.com, customboots.com, daytraders.com, catfood.com, cognacs.com. But lotterynumbers.com did sell. Domain Name News calculates the new unofficial tally as $681,850.] The results are in for the Rick Latona Auctions, LLC event at TRAFFIC this afternoon. My very unofficial tally is $734,050 with 42 domain names sold, based on results from the online interface at Proxibid. The median sales price was $5,050.
I’m not sure if this met Rick Latona’s expectations. Before the auction he commented on Domain Name Wire:
“Domains are still a safe investment but prices are definitely down. I’ve told everyone on my team that if we do 1 million in sales we would have done 3 million if the auction was last year.”
Clearly the $1 million number was just an example, but I’m guessing the goal was around there. More domains may sell after the official auction. Regardless, this is a heck of a showing for a first time auction and shows that Latona means business (if you have any doubts).
Many of the domain names sold below their actual reserve prices. Because the auction house owned many of the domains, it was able to be flexible with the reserve prices. This makes me wonder if the buyer of MCC.com, who placed the bid online, could have paid less than $195,000 had he bid in person.
Here are the domains in order of highest price paid. Please note that these are unofficial, and no deal is complete until the money is delivered.
The last auction of the day is starting now at Aftermarket.com.