Unofficial results show nearly $750,000 in sales at domain auction.
[Update 9-24-08: According to a comment on Domain Name News, some of the results on the Proxibid system were inaccurate. The following names didn’t sell: ResearchLab(s).com, atriums.com, customboots.com, daytraders.com, catfood.com, cognacs.com. But lotterynumbers.com did sell. Domain Name News calculates the new unofficial tally as $681,850.] The results are in for the Rick Latona Auctions, LLC event at TRAFFIC this afternoon. My very unofficial tally is $734,050 with 42 domain names sold, based on results from the online interface at Proxibid. The median sales price was $5,050.
I’m not sure if this met Rick Latona’s expectations. Before the auction he commented on Domain Name Wire:
“Domains are still a safe investment but prices are definitely down. I’ve told everyone on my team that if we do 1 million in sales we would have done 3 million if the auction was last year.”
Clearly the $1 million number was just an example, but I’m guessing the goal was around there. More domains may sell after the official auction. Regardless, this is a heck of a showing for a first time auction and shows that Latona means business (if you have any doubts).
Many of the domain names sold below their actual reserve prices. Because the auction house owned many of the domains, it was able to be flexible with the reserve prices. This makes me wonder if the buyer of MCC.com, who placed the bid online, could have paid less than $195,000 had he bid in person.
Here are the domains in order of highest price paid. Please note that these are unofficial, and no deal is complete until the money is delivered.
MCC.com 195000
CountryClubs.com 85000
DayTraders.com 80000
EFS.com 55000
Nap.com 47500
Lisbon.net 32000
Spreadsheets.com 25000
SecurityAlarms.com 18000
Chew.com 16000
TruckRims.com 16000
CatFood.com 15000
ComputerBatteries.com 14000
BabyAnnouncements.com 13000
Cognacs.com 13000
Wines.net 13000
RentalCondos.com 11500
11.net 10000
OneHourPhoto.com 7000
GolfClubRepair.com 6500
BreastExamination.com 6000
Microbrewers.com 6000
PrinceEdward.com 4100
FrenchPerfumes.com 4000
HighFidelity.com 4000
ModelSchools.com 4000
Monopolies.com 4000
CustomBoats.com 3500
Atriums.com 3000
Coeds.net 3000
ResearchLabs(s).com 3000
Sugarless.com 3000
PostOfficeBox.com 2500
StockBuying.com 2300
MufflerRepairs.com 2250
PublicAuctions.com 1700
StockOrders.com 1500
ForexTickers.com 1100
ForexTicker.com 800
SecondaryLending.com 800
StockShare.com 400
StockOrder.com 300
StockShares.com 300
The last auction of the day is starting now at Aftermarket.com.
Curtis says
Interesting, do you think the “3 million last year” comment was real or a good sales tactic to make people feel like these are good deals?
Andrew says
Curtis – I doubt it. If anything it might scare bidders away. Sounded more like a) honest opinion or b) covering yourself in case it doesn’t work out. Since Rick Latona doesn’t B.S. anyone, I think it was merely his opinion on where the market it.
Mickie Kennedy says
Congrats to Rick. I think a lot of his domains did well because they were solid names at fair prices. Something the other auctions need to keep in mind as well as domainers with unrealistic reserves.
Mark says
I can assure you that Rick Latona is probably one of the most honorable guys in the domain industry to deal with. I have seen a lot of them and there are a lot I would watch myself closely with, but this guy I trust implicitly.