Aftermarket.com auction premieres this afternoon in New York.
The Aftermarket.com domain name auction will kick off at 5 PM Eastern today at the TRAFFIC conference. Online bidding is available at Aftermarket.com and you must register your account in order to bid.
This is the first auction under the Aftermarket.com brand, but the team behind this auction has lots of live auction experience. Thought Convergence, parent company of Aftermarket.com, also owns Name Intelligence, which puts on the Domain Roundtable conferences and auctions. The auction platform from previous auctions was scrapped and a new one built from the ground up on DomainTools’ web site.
One feature I like is the ability to use proxy bids. Although common in online auctions, using a proxy during a live auction like this means slow typers don’t miss out on domains just because the action moves too fast.
The domains selected for this auction were selected on the basis that they have reserves that should leave profit margin for domain flippers. There are no domains with reserves over $100,000.
Of course I’m particularly found of Headcase.com ($4,000 reserve) and BrokerageAccount.com ($5,000 reserve) because I own them. I’ll be disappointed if they only sell at the reserves as I think there’s lots of room to make more on these. Headcase.com was registered way back in 1996 and has many potential uses. Just google “headcase” to see what I mean. And the term “brokerage account” brings up a slew of advertisers on Google. I think Off.com at $70,000 should sell if someone with deep pockets brings their wallet.
Because the online auction platform is new I suggest getting familiar with it prior to bidding.