With the exception of some branding issues, submission process is easy.
I just finished submitting a half dozen domains to TrafficZ’s first live auction to be held at the TRAFFIC conference next month in Brooklyn. The submission process is done completely via a web based system and is easy to follow.
In fact, the only confusion you might encounter is branding. You’ll probably think of this auction as the TrafficZ auction. TrafficZ is part of Thought Convergence. But Thought Convergence is doing business as Aftermarket.com on the terms you agree to, and when you go to Aftermarket.com to submit domains you actually go to a DomainTools (also owned by Thought Convergence) system to submit domains. We can forgive Thought Convergence for all of the brands given the recent acquisitions of both DomainTools and Aftermarket.com.
Once you get past that it’s fairly straightforward. First, go to Aftermarket.com and agree to the terms. You’ll pay a 15% commission and agree to an exclusivity period. This period runs for 90 days from when you submit domains or 30 days after the auction, whichever is later. In this case, then, you’ll be agreeing to 90 days from when you submit domains. The terms do not delineate between domains accepted for the auction versus merely submitted. Thought Convergence confirmed to me that domains not accepted for auction will not be subject to the exclusivity period, but the company has up until the auction to accept your domains. In other words, if you submit domains you shouldn’t plan to market them between now and the auction. If they are accepted, you have to give Thought Convergence the full period to sell the domains.
After accepting the terms, just choose to list one or multiple domains, and even decide if you want to offer multiple domains as one lot. After setting optional reserve prices, go to the “Auction Manager” (pictured below) to start the ownership confirmation process. This involves receiving an e-mail address to the e-mail in the whois for your domain(s).
The auction will include 50 or 60 domains and last 90 minutes. This is a good number and will hopefully ensure high quality domains.