Here are answers to your questions about the .me “landrush”.
I was checking search logs today and noticed someone found Domain Name Wire by searching for “Will three letter .me domains be valuable.” Regretfully, the web surfer didn’t find what he or she was looking for on Domain Name Wire. So I thought I’d take some time to answer your specific questions about .me, starting with that query.
Q: Will three letter .me domains be valuable?
Q: Why not?
A: .Me is just another re-purposed country code similar to .ws. Look at what happened to .ws. .Me is the country code for Montenegro. The only use for domains like this is search engine optimization (assuming Google doesn’t discount the domain extension).
Q: Can anyone register .me domains?
A: Yes, if you really want to throw away your money. Ironically, third level .me domains (e.g. .com.me) can only be registered by residents/businesses in Montenegro.
Q: OK, but couldn’t I come up with some clever domains like [email protected]?
A: No. The registry held back many names like that with the hopes of profiting by selling them later, similar to what .mobi did. Among the 2500 or so domains held back are other ones that play off .me, such as alert.me, bite.me, and add.me. It also held back hundreds of first names, like Andrew.me.
Q: If .me is so bad, why do I keep reading about it in the press or on marketing blogs?
A: Registrars make money from duping people into buying .me domains. They like to call this sort of thing a “landrush”. Marketers lost out on the initial domain landrushes, so they hope and pray that they can make money with this one. Some might get lucky by selling them to other unsuspecting investors.