Moniker CEO expands role at new parent company.
Oversee.net’s Monte Cahn speaks at a
TRAFFIC conference. Photo courtesy DNJournal.
Moniker CEO Monte Cahn has expanded his role after his company was acquired by Oversee.net. Cahn is now spearheading the Aftermarket & Registrar business division at Oversee.net. I recently caught up with Cahn and Oversee.net to understand what this division entails and what’s in store for the future.
Domain Name Wire: What does the Aftermarket & Registrar business include? Does it include SnapNames?
Cahn: Oversee combined Moniker and SnapNames into a new Aftermarket and Registrar Division. Our goal is to aggressively grow the aftermarket business capitalizing on our broad range of experience, success, and services for domain investors. I am sure you are aware that SnapNames and Moniker were working very closely together on producing the Live Domain Auctions using SnapNames Live online bidding technology. There are numerous synergies between these two industry leaders since so much of the client base and target audiences of both business units are the same. It made perfect sense to combine many of the sales initiatives and development activities to provide clients with the easiest and most effective opportunities to buy and sell domains. Combining these services with the strength of our registrar services – especially the top-notch domain asset management services, security and customer service we provide – enhances our ability to protect and grow the domain assets of our clients. The feedback is extremely positive so far.
Domain Name Wire: When Moniker was acquired by Oversee, did you envision personally expanding your role?
Cahn: I knew that the vision I had for Moniker was right in line with the vision that Oversee has for the business as a whole. As a result, while I had no specific expectations, I recognized my expertise of more than 10 years in the industry would be helpful to the company outside the scope of the Moniker business unit.
Domain Name Wire: What sort of synergies should we expect to see between Moniker, SnapNames, and Oversee in the future as you work on this (other than current ones like SnapNames live auctions)?
Cahn: With Moniker and SnapNames joining the Oversee family, the company now offers a complete array of services to cement its leadership position in the domain name secondary market and overall Domain Asset Management. Oversee supports the entire life cycle of domain name procurement, monetization and sales
Moniker also provided details about how it is integrating the companies:
-Moniker account executives are now providing service to SnapNames clients. Not only do they help clients get their names into live auctions, but they are also now helping them get scheduled for Daily Online Auctions in the SnapNames system.
-The auction submission process is shift to the SnapNames platform which is completely automated.
-In the near future, the Moniker account control panel will also be deployed across all SnapNames registrars providing those registrants with increased functionality.
-Moniker clients have been transitioned to Oversee’s DomainSponsor.