Follow up to March announcement by Sedo about new Google requirements for parked pages.
Back in March Domain Name Wire reported that Sedo was testing the placement of organic search results on its domain parking pages. This is a requirement from Google (NASDAQ: GOOG). According to Sedo’s web site, this will be rolled out across domains in its network starting this week.
The organic search results will only be displayed on Google’s search feed pages, not content network pages. When you land on a Sedo parked page, the first page you see is part of Google’s content network. If you click on a related link or perform a search, you land on a Google search network page.
I don’t think this will have a major affect on parking revenue given the placement of these organic search results. In the graphic below, you’ll see that the organic results are placed at the bottom of the page after approximately 10 paid search results. Nevertheless, this certainly won’t have a positive affect on parking revenue.
Sedo also announced that all parking clicks must open in the same window rather than a new browser window.
Andrew–Fab’s been doing this since last year (don’t recall the exact month).
@ Steve – thanks for the info. They’ve seen a big drop in revenue on domains they own, but I don’t believe they credit any of that to including organic results.
It might just be me but I fail to see why a visitor would like to “browse” that kind of bland web page for results… unless he’s hopelessly desperate.
Most landers are nicer than Sedo’s and that might be part of the explanation for lower interest… and qualified clicks.