Seller uses online, offline marketing to sell domain name.
Cognac.com sold for $88,000 in last month’s GreatDomains auction. But the story isn’t the sale price — it’s the way the seller marketed the domain name.
First, he put up a sales page at Cognac.com that promoted the sale. In part it read “Cognac.com is going up for auction starting May 22nd 2008 at Greatdomains.com. This is a very important auction for the Cognac industry as Cognac sales are on the rise and new mixed drinks are unfolding…On May 29th, who will be synonymous with Cognac?”
Online advertising of domains up for auction is fairly common (although it was well done in this case). But the seller went a step further by sending a postcard to potential buyers and domainers. I received a postcard in my post office box that read “Just like Vodka.com, Cognac.com is a one of a kind. Who will win this domain? Will this valuable asset pass you by?”
It’s unclear who the seller was. Before the transfer the domain was in Domain Capital’s name, but that just means one of its clients owned the domain. The previous owner according to whois was a gentleman in the British Virgin Islands. The e-mail address associated with that record bounced.
domainer says
well the auction page is still up on the domain, did it sell?
Andrew says
Yes, it sold. New owner in whois, they just haven’t updated it.
Steve M says
That’s a great buy.
Bet it’ll be flipped to an end user/ distiller/ distributor/ retailer w/in the next 24 months for 5-10x that amount.
Congrats to the wise investor/s.
DR. DOMAIN says
Can’t argue with 88k…but I really envy the FLIPPER.
Stephen Douglas says
Good grief, that’s CHEAP! Flip time, happy time coming for the buyer.
Andrew says
Hmmm, don’t know if I’d call it “cheap”. Hopefully we aren’t using Vodka.com as the comparison. How many people have tried to sell domains similar to Vodka.com since then and haven’t sold them?
Claude Gelinas says
I like the “honesty marketing” approach!
Much better than just a boring “for sale” link with an equally unsavory form to “send in an offer” to the domain name owner!
Hurray for creativity, initiative and… honesty.
Cognac J says
Wow 88.000 already in these times back is a lot of money. And they sold the domain, 5 years later, for 140.000 which makes more than 60% Return on Investment. Nice one!