Domain Name Wire review of top 25 sales from early auction shows none are in compliance.
One of the stipulations for buyers of premium .mobi domain names through Sedo, Moniker, and other venues is that buyers actually develop them. The rules state:
The Website may initially consist of a dotMobi-compliant parking page; provided, however, that You agree to:
– Use Your best efforts to create, launch, and operate a live website related to and primarily containing content relevant to the commonly held and widely shared understanding of the meaning of the Domain Name to replace the parking page within six (6) months of the transfer of the Authorization Code by mTLD.
– Achieve and maintain a mobile readiness score of at least 4, as measured by the ready.mobi test then available at http://ready.mobi/.
The first Sedo auction of premium domain names took place in October. In December, Domain Name Wire reviewed the top 25 sales and found that few of them had .mobi-compliant parking pages. It has now been 6 months since the auction ended, and a check of these 25 .mobi domains shows that none have .mobi web sites on them.
When contacted for comment, Caroline Greer, Director of Policy, dotMobi said:
dotMobi is currently working on its premium name compliance program and is encouraged to see site development roll out across some of its auction names. We also know from talking to some of the buyers that more development is in the pipeline.
Our compliance efforts are as much to do with enablement as enforcement – that’s to say, providing tools and resources to facilitate mobile site building and promoting and highlighting the success stories. Development should really be a ‘no brainer’ for premium name holders seeking to increase the value of their domain portfolio and capitalize on business opportunities.
Although dotMobi has the money in the bank from selling these domain names, the long term survival of the registry depends on domain owners actually developing their sites.
Below are the top 25 domain sales from the first Sedo premium auction and their current status:
Hosting.mobi forwardes to dclux.com, non-mobi complaint web page
Bank.mobi does not resolve
Download.mobi does not resolve
Currency.mobi does not resolve
Insurance.mobi does not resolve
Chat.mobi non-mobi parking page
Traffic.mobi non-mobi parking page
Books.mobi non-mobi parking page
Free.mobi does not resolve
Loans.mobi compliant parking page
Marketing.mobi does not resolve
Creditcard.mobi does not resolve
Rent.mobi compliant parking page
Creditcards.mobi does not resolve
Voip.mobi forwards to VOIPgate.com, non-mobi compliant web page
Webcam.mobi does not resolve
DomainName.mobi does not resolve
DomainNames.mobi forwards to EUROdns.com
Advertising.mobi compliant parked page
Downloads.mobi non-mobi compliant web page
Credit.mobi compliant parking page
Atm.mobi non-mobi compliant web page
Payment.mobi non-mobi compliant web page
Index.mobi non-mobi compliant web page
Cricket.mobi compliant parking page