Car company isn’t using its .mobi domain name.
Luxury car manufacturer Acura owns Acura.mobi, but it isn’t using it for its new mobile web site. Instead, an announcement in the company’s most recent email newsletter directs mobile phone users to go to Acura.com.
Unfortunately, typing acura.com on my Treo didn’t bring me to the mobile site, which actually resides at acura.com/mobile/.
Once you get past the point that Acura, just like American Airlines*, has chosen to stick with .com for its mobile site, the next question is if anyone will actually use it.
Logging onto American Airlines’ mobile web site makes sense. Travel plans change when you’re on the road, and it’s nice to get flight updates. But Acura’s mobile web site appears to focus mostly on finding a dealer in your area. Navigate to the mobile site, enter your zip code, and then call a dealer. That’s about all I can think you’d want to do on a mobile car web site: Find a dealer to call.
Some things make sense for the mobile web. Others don’t.
*In American Airlines case, it doesn’t own AA.mobi. Acura owns Acura.mobi, but apparently the web team either doesn’t know this or doesn’t care.