Car company isn’t using its .mobi domain name.
Luxury car manufacturer Acura owns Acura.mobi, but it isn’t using it for its new mobile web site. Instead, an announcement in the company’s most recent email newsletter directs mobile phone users to go to Acura.com.
Unfortunately, typing acura.com on my Treo didn’t bring me to the mobile site, which actually resides at acura.com/mobile/.
Once you get past the point that Acura, just like American Airlines*, has chosen to stick with .com for its mobile site, the next question is if anyone will actually use it.
Logging onto American Airlines’ mobile web site makes sense. Travel plans change when you’re on the road, and it’s nice to get flight updates. But Acura’s mobile web site appears to focus mostly on finding a dealer in your area. Navigate to the mobile site, enter your zip code, and then call a dealer. That’s about all I can think you’d want to do on a mobile car web site: Find a dealer to call.
Some things make sense for the mobile web. Others don’t.
*In American Airlines case, it doesn’t own AA.mobi. Acura owns Acura.mobi, but apparently the web team either doesn’t know this or doesn’t care.
perhaps more things ‘make sense’ for mobile then one might think at first blush. certain demographics have more time or desire than others to see, use or learn certain things then others. globally, .mobi will dominate the mobile space. check out, http://mobility.mobi/showthread.php?t=10138; http://www.wapp.co.uk/906/155/Home; http://mercedes-benz.mobi/; http://bmw.mobi/bmw/mobi/handler/0/nn/idx.xml;
directly on point:
Jaguar mobile ad link
I’m going to buck the comment trend. 🙂
As mobile devices become more sophisticated why would the user want a pared-down version of a site? Okay, I can think of a bunch of reasons too.
The main point is that human nature will prevail and people will go to the .com side of the site. The server will detect that you are on a cheap little crappy wap device and automatically serve the right pages.
Why do you need .mobi?
Emil @KING.NET says
No brainer to use the .com instead of .mobi. Why rebranding if you can do http://m.king.net or http://www.king.net/mobile or http://www.king.net/wireless
with your existing company domain name.
Doesn’t make any sense.
Rick Latona had posted on his blog, that he will never buy a dot mobi.
Don’t get me wrong, just like acura. I bought some .mobi to protect our website brand.
DR. DOMAIN says
That screaming sound you hear is my portfolio stubbing it’s toe.I’ve got a lotta’ .MOBI.Of course mobile devices will become more feature rich & therefore not need to pare down content.I will however keep some of the domains I created for gambling related .MOBI.I can see casinos loading your phone with comps,perks, & points.
on Point here!!!!!!!!!!!