Company selected as “Most Innovative” when it comes to selling domain names.
45% of those surveyed in Domain Name Wire’s third annual survey believe Sedo is the “Most Innovative” company in the domain aftermarket. This is the first year the question was asked on the survey.
Sedo sold about $75 million worth of domain names last year, mostly through its online sites. It holds monthly “Great Domains” auctions featuring high quality domains and has over 10 million domains listed or parked with its service.
In second place was Moniker, which is well known for pioneering live domain name auctions at TRAFFIC domain name conferences. Moniker received 18% of the vote. Close behind was SnapNames with 12%. Moniker and SnapNames are now part of the same parent company, Oversee.net. That means it will be a force to be reckoned with going forward.
GoDaddy was nearly tied with SnapNames at 12%. GoDaddy runs an aftermarket service at TDNAM.com, and has flirted with live online auctions. The first live auction was a bust, but the company hired DNForum’s Adam Dicker to manage its aftermarket. Hopefully that will give the company a much needed boost.
Afternic and DomainTool’s picked up 7% of the vote. Next year the survey will group all of Name Media’s online sales venues, including Afternic and Buy Domains. DomainTools was certainly an innovator last year by broadcasting its live auction online and allowing internet bidding (although its latest auction was full of technical and planning snafus). SnapNames/Moniker now offer online viewing and bidding as well.
Here are complete results for “Most Innovative” aftermarket domain seller:
1. Sedo/GreatDomains 44.6%
2. Moniker 17.7%
3. SnapNames 11.9%
4. GoDaddy 11.8%
5. Afternic 7%
5. (tie) DomainTools/Name Intelligence 7%