Company selected as “Most Innovative” when it comes to selling domain names.
45% of those surveyed in Domain Name Wire’s third annual survey believe Sedo is the “Most Innovative” company in the domain aftermarket. This is the first year the question was asked on the survey.
Sedo sold about $75 million worth of domain names last year, mostly through its online sites. It holds monthly “Great Domains” auctions featuring high quality domains and has over 10 million domains listed or parked with its service.
In second place was Moniker, which is well known for pioneering live domain name auctions at TRAFFIC domain name conferences. Moniker received 18% of the vote. Close behind was SnapNames with 12%. Moniker and SnapNames are now part of the same parent company, Oversee.net. That means it will be a force to be reckoned with going forward.
GoDaddy was nearly tied with SnapNames at 12%. GoDaddy runs an aftermarket service at TDNAM.com, and has flirted with live online auctions. The first live auction was a bust, but the company hired DNForum’s Adam Dicker to manage its aftermarket. Hopefully that will give the company a much needed boost.
Afternic and DomainTool’s picked up 7% of the vote. Next year the survey will group all of Name Media’s online sales venues, including Afternic and Buy Domains. DomainTools was certainly an innovator last year by broadcasting its live auction online and allowing internet bidding (although its latest auction was full of technical and planning snafus). SnapNames/Moniker now offer online viewing and bidding as well.
Here are complete results for “Most Innovative” aftermarket domain seller:
1. Sedo/GreatDomains 44.6%
2. Moniker 17.7%
3. SnapNames 11.9%
4. GoDaddy 11.8%
5. Afternic 7%
5. (tie) DomainTools/Name Intelligence 7%
You sure you got those results right? I’d almost put them in reverse order.
Sedo, innovative? Please.
Can you post the question here? I wonder if people misunderstood the question.
@ Rob – the exact question was:
“Q12. Which company is most innovative when it comes to selling domains in the aftermarket?”
Okay, well nothing ambiguous about that question.
I just don’t get it. What do they do that’s innovative? They list domains for sale, don’t allow the buyer and seller to communicate very well at all and a lot of their sales don’t even go through.
I guess it’s just me.
No; it’s not just you, Rob.
Based on the creative, innovative, and truly useful services and systems they provide, and continue to develop, Snapnames, Moniker, and DomainTools (in spite of this year’s auction snafus) are clearly more innovative than Sedo.
Sedo Creative? I would’nt go that far. So whatever happened to all those .mobi sales did they ever get it all cleared up and who where the winners.
Uh-Oh has pizza.com sale gone through yet?. Its been two weeks, did someone forget to verify who the buyer or if they had funds. Sure hope not would not make them look so creative and innovative.
I will give creativity and innovation to godaddy, they have to many services to compete with. Just my friendly thoughts
It is certainly open to interpretation, and there have certainly been some blunders lately (e.g. .mobi auction). That said, I believe Sedo sells more $$ in domains than anyone else. If anyone knows of a company that sold more than $75M in domains last year, please post.
That said, selling a lot of domains doesn’t necessarily equal innovative.
“That said, selling a lot of domains doesn’t necessarily equal innovative”
Exactly.
Microsoft has more revenue but Apple is more innovative.
Interesting how this question has spawned so many comments.