Three-quarters of domain industry believes parking revenue will be same or higher compared to 2007.
Despite all of the bad news about domain parking lately, the domain industry as a whole is still very bullish on domain parking. 75% of respondents in Domain Name Wire’s Third Annual domain name survey think earnings will be at least as good in 2008 as 2007. 45% think RPM rates (revenue per thousand views) will increase in 2008.
Unfortunately, history shows that what people think will happen in domain parking doesn’t always pan out. Last year, 53% of those survey thought earnings would increase and only 19% thought they’d decrease. But data from this year’s survey shows that earnings were about the same, if not slightly less, in 2007 compared to 2006.
The graph below shows what survey respondents earned from domain parking in 2007. 35% still earn less than $10 RPM, while 8% earned $70 RPM or better.
The next survey results will cover buying and selling domain names online.