Domain sales site to open up auction platform to individual domain owners.
Afternic plans to open up its auction feature this year to allow individual domain owners to submit domains for auction, the company disclosed in an online web conference. Currently, Afternic’s auctions only include domains that have met their reserve. I imagine this will work somewhat like Sedo’s auctions, where you can list qualified domains with a specific closing time but retain a reserve.
Also disclosed in the web conference:
-80% of the domains NameMedia (Afternic’s parent company including BuyDomains) sold in 2007 were to small and medium sized businesses. In other words, end users.
-$1,500 to $5,000 is the sweet spot for selling domains through Afternic. This represents what most small businesses can afford to spend on a domain. The buyer pool over $5,000 is limited.
-Appraised domains are 10x more likely to be sold. (Personally, I’d only buy an appraisal on showcase domains or domains that you’ve received lots of interest on.)
Afternic seller memberships are $19.95 per year. If you only list your domains on other domain sales platforms, I highly recommend also adding them to Afternic and selecting extended promotion. Use the company’s bulk upload tool to quickly add the domains.