Airline chooses .com over .mobi.
The world’s largest airline has launched its mobile web site and opted to use .com instead of .mobi.
The new mobile web site for American Airlines (NYSE: AMR) lets customers check in for flights via their mobile phones, buy upgrades, change flight times, buy upgrades and check frequent flyer balances.
The company likely stuck to .com for a couple reasons:
1. People know it. I think most people would still be confused if they were advertised a site with a .mobi ending. Here’s a test: ask 3 friends who use the internet but aren’t in the domain industry what ‘.mobi’ is.
2. The company has a killer .com domain: AA.com. Why make someone type AmericanAirlines.mobi when you can simply type aa.com? Every keystroke on a cell phone is a pain.
In a further blow to .mobi, the company currently doesn’t forward its AmericanAirlines.mobi domain to AA.com. Ouch.
Above: American Airlines chooses .com over .mobi for mobile site.