Company buys social networking and blog syndication provider.
Pluck, based in Austin, Texas, was founded as basically an RSS reader and has evolved since then. It now bills itself as a social media company that delivers “1 billion social media interactions” every month. The company offers a social media platform as well as a blog syndication network called BlogBurst.
Demand Media, founded by former MySpace Chairman Richard Rosenblatt, has raised over $300 million in capital. It owns a large portfolio of names as well as domain registrar eNom (which purchase BulkRegister). It also has a marketing agreement with VeriSign (NASDAQ: VRSN) to promote the .tv domain.
I’ve read that the company is throwing off lots of cash, but I still wonder if it will be able to apply social media across a large number of domains. Rosenblatt had hoped to take the company public in 2007, but that appears to be on hold.