Company acquires domain name for sports portal.
British internet media company MediaCorp has purchased Sport.co.uk for Â£135,000 (approximately $262,000 USD). The company plans to create a sports portal with the site.
MediaCorp sold Casino.co.uk for Â£3.0M in cash last year, with incentives of up to Â£0.625m if the domain sells well. From what I can tell, this sale has not been reported in the domain name industry and would be the highest ever reported sale of a .co.uk domain name. The current high was thought to be Recycle.co.uk at Â£150,000.
However, the sale of Casino.co.uk could be considered the sale of a business since it included “related portal asset”. The site contained a basic casino portal but received significant traffic. MediaCorp owns the extremely valuable Gambling.com domain and portal.
The domain Sport.co.uk was offered at Sedo’s first .uk live domain auction but did not sell. It is not immediately clear if Sedo brokered this sale.