New expiring domain auction launches at Afternic.
NameMedia, Inc. has started auctioning expiring domains via its Afternic platform. The auction service went live today.
Based on a preliminary check of 6 domains on the list, the company appears to have struck a deal with domain registrar Melbourne IT. According to RegistrarStats, Melbourne IT is the 5th largest domain registrar with 4.9 million domains under management.
Auction prices start at $60 and domains go to auction if at least one preorder is submitted.
The expired domain auction scene has gone through major changes lately, including eNom and Network Solutions setting up a service to compete with SnapNames. SnapNames had an exclusive relationship with the registrars. They used a change of ownership clause in their contract to back out after SnapNames was purchased by Oversee.net.
It was only a matter of time before one of the world’s largest domain name companies tossed its hat in the expired domain ring. Although the new expired domain auctions will be a great revenue source for Afternic, it will have another favorable byproduct: It will draw more attention to Afternic’s “closing soon” domains, which will help sellers get more money for their domains.