SnapNames competitor launches, backed by Network Solutions and eNom.
We first learned about Network Solutions’ planned domain name aftermarket site thanks to a trademark filing picked up by Trademork. The site is now live, and the story is bigger than anyone thought.
Network Solutions has teamed up with eNom to launch NameJet. NameJet is an expired domain marketplace based on eNom’s technology but populated with premium expiring domains from Network Solutions. As I mentioned in my previous post, this is bad news for SnapNames. SnapNames had an exclusive contract to sell Network Solutions’ expiring domains. As the oldest legacy registrar, Network Solutions has some of the best domains available. By starting a rival service, Network Solutions won’t pay commissions to SnapNames.
In retrospect, the fact that eNom is involved is no surprise. As I pointed in the previous article about the trademark, the NameJet.com domain was registered at eNom and uses eNom’s privacy services.
Other expired domain markets have come and gone. SnapNames was able to excel by signing exclusive contracts with Network Solutions, Register.com, and other registrars for their expiring domains. This hurt competitors, such as Pool.com. Others threw in the towel. Dotster handed over its expired domain business to SnapNames, as did eNom at one point.
It may take a short time for NameJet to get the traction and high bids that SnapNames achieves, but it won’t be along.