Parked service offers good landing pages, allows you to send traffic from Adwords, Yahoo.
It’s been one year since I interviewed Donny Simonton of Parked.com about the then-new parking service. Donny told me about a number of ways Parked would be different from other parking services. So far the company is keeping its promises.
One of the best things about Parked is its payout schedule. The company pays out twice monthly and before it even receives payment from its advertising partners. Most parking companies pay monthly and at least 15 days after the month ends.
I continue to be impressed by the company’s parking pages. Parked uses Yahoo as its main advertising partner. As a result, most of the landing pages are two-click pages (visitors have to click on a topic, then an ad). However, two-click pages often times convert better than single click pages.
The typical landing page includes a set of topics on the left, three sets of topics on the bottom, and a large graphic. For example, here’s my landing page for CelebrityInsiders.com:
Another thing that sets Parked apart from other domain parking services is that it lets you send traffic from Google Adwords and Yahoo to your landing page. This can be difficult but hitting the right keyword combinations can prove profitable. Google Adwords lets you bid as little as 1 cent for clicks. If you find some of these low cost keywords that are relevant to more expensive keywords, you can make a tidy profit.
It’s too early to tell if changes with Yahoo’s advertising service will affect the long term success of Parked if it sticks with Yahoo. Yahoo’s Panama release has increased click throughs but lowered revenue per click at domain company Marchex (NASDAQ: MCHX).