NameMedia, owners of BuyDomains, have purchased Afternic.
NameMedia announced today that it is buying Afternic. This probably explains the recent Afternic push to eliminate adult domains from their system. NameMedia is a privately-held, venture-backed company headquartered outside Boston in Waltham, Massachusetts. Afternic is an auction-based marketplace for buying and selling domain names.
Afternic‘s in-house parking service has used DomainSponsor as a preferred partner. They will be replacing DomainSponsor with ActiveAudience in the near future. Roger Collins of Afternic reported that they have been testing the new ActiveAudience feed and have seen higher revenue results that they believe will translate into higher payouts. Domains that were using DomainSponsor will be automatically switched to “Afternic House parking powered by ActiveAudience”.
This move places NameMedia in direct competition with Sedo, and they will now be offering the same range of services. More information will be available in the December edition of Name Monetizer which will be posted at ParkQuick.com.