The registry responsible for managing the .eu domain announced that it is cutting the wholesale price of its domains in half.
The launch of the .eu domain earlier this year was a success in terms of the number of domains registered. It remains to be seen if the domain itself will take off and what the effects of extensive acquisitions by domain investors will be.
But now that the initial registration rush is over EURid, the registry in charge of managing the .eu domain, announced it is reducing its annual registration charge from 10 Euro to 5 Euro effective January 1. The new price is $6.41 USD at today’s exchange rate. This is roughly the wholesale price of .com domains, $6.25.
This price reflects the fee accredited registrars of the .eu domain must pay every time they register a domain on behalf of their clients. Registrars are allowed to charge any price and do not have to pass this cost savings on to customers. When .net wholesale prices were decreased very few registrars passed the savings on to customers. But don’t be surprised to see registrars cut prices on .eu now that registrations are slowing.
GoDaddy, the world’s largest registrar, currently charges $19.99 per year for .eu registrations.