Service cracks down on fraudulant traffic from “Paid to Read” programs.
Moniker’s TrafficClub service has taken the unusual step of blocking all traffic from two countries, Turkey and Iran. According to the company there is an increasing amount of fraudulant clicks coming from these countries. This may be spurred by organized groups promoting so-called “paid to read” schemes:
One of the growing problems within the parking industry are “Paid to Read” programs, where users are paid to read & click on ads. Rumors are that television commercials have been run in foreign countries promoting these services as a way to make money. These type of programs are springing up like weeds in an attempt to generate clicks to parked websites. Obviously this type of traffic is fraudulent and accounts participating in such activities will be cancelled. Payments to TrafficClub from our partners are now being adjusted to account for the this bad traffic, and those adjustments will be passed on to customers participating in these fraudlent activities.
Apparently GoldKey and Active Audience have been cracking down as well, according to Leonard Holmes of ParkQuick.
Any type of fraud is bad for those of us that play above the board as it cheapens traffic. Although the step taken by TrafficClub is drastic, it is in the industry’s best interests. TrafficClub says that its partners are witholding payments for fraudulant traffic from these countries.