Domain Name Wire’s survey of 582 domain name owners reveals that price and security are the top criteria for choosing a domain registrar.
[Editors note: this is the first in a series of posts with results from the 2006 Domain Name Wire survey. The complete results of the survey will be posted soon.]
Domain registrars are at the center of the domain name community. Without them domains cannot be registered, transferred, and hosted. So what do domainers care about most when selecting a registrar? Price and security, according to Domain Name Wire’s exclusive domain market survey.
Price– Not a huge surprise here. 31% of respondents said that price is the most important factor when choosing a registrar. But price alone isn’t enough to win the business of domainers.
Security– 26% of domainers said security was the number one concern when choosing a registrar. Security includes, but is not limited to, losing domains from hijacking.
The weighted rankings of five considerations when choosing a registrar are:
3. Account management tools
4. Ease of transferring/pushing domains to other accounts
5. Value-added services (e.g. webhosting)
Let’s face it; we could care less about add-ons like webhosting. But that’s also where the registrars make money. So don’t expect up sells during the checkout process to disappear.
Check back soon for more results from the survey, including answers to these questions:
-Which registrar do you think has the best account management interface?
-Which registrar do you think makes it easiest to “push” domains to a new user?
-Which registrar do you think is best overall?