Sega, maker of popular video games like Sonic the Hedgehog, has let one of its game’s domains expire, as pointed out at Joystiq. Shenmue.com expired on Nov 19. The domain was registered through NetSol, so if it isn’t renewed it will drop through SnapNames. The domain has a pagerank of 5 and 1,270 incoming Yahoo links, and has been online since 1998.
Someone needs to keep better records at Sega. Like many large companies, they probably manage their domain names on an old-fashioned spreadsheet. I worked at a Fortune 100 company that did just that.