TrafficClub.com paid domain name parking review

I’ve been using the TrafficClub.com paid domain name parking program for about two months, and I’m happy to report great results.

Before I go into the review, let me bring some of you up to speed. Paid Parking programs let you “park” your domain with a service that shows ads relevant to your domain name whenever someone visits the domain. They pay you whenever someone visits the domain name and clicks on an ad. Some programs also pay for pop-ups.

I used to own many speculative domain names that I didn’t park with a pay-per-click service. I didn’t realize how the money would add up and what I was missing. Some domains earn under a dollar each month, but many earn much more. Even a moderate domain that earns $5-$10 a month can add up to over $100 in a year. Now all of my domains that don’t have web sites are parked with one of the major services:

–Sedo
–DomainHop
–Domain Sponsor
–TrafficClub

There are others, but these are the ones I use most frequently. This review focuses on the last one, TrafficClub.

TrafficClub is brought to you by Moniker, a fairly large domain registration and resale company. I met Moniker at the Search Engine Strategies conference in New York City last February. They were just launching TrafficClub, and it was basically in open beta. I signed up on the spot and started parking some of my domains.

TrafficClub is different from other domain name parking systems. They park your domain and “split test” it across several different parking providers, namely DomainSponsor and Adsense for Domains. When you first park your domain, visitors are automatically sent to either DomainSponsor’s generic landing page, a targetted DomainSponsor page, or Adsense for Domains. As revenue statistics accumulate, TrafficClub automatically directs more visitors to the highest producing program for the particular domain name.

At first I wasn’t thrilled with my earnings. Although great domains can command more, I’m used to getting about $8-$10 per 1,000 visitors to my parked domains. My first month with TrafficClub netted $7.60 per 1,000 visitors. But I noticed a trend–my results were improving as the month progressed. This is because TrafficClub was calculating the best split for my domains and sending people to higher paying programs.

So far in April, I’m earning $15.01 per 1,000 page views! This is an average across roughly 20 domains I have parked at TrafficClub. This proves that TrafficClub’s auto-optimization works.

Now for the caveats. TrafficClub is new and can be buggy from time to time. The site has little information (even the FAQs aren’t up yet). Statistics are updated quickly for DomainSponsor, but not for Google (it takes 2-3 days for Google to show up). Even those stats aren’t always right; some of my domains will show no clicks but will show revenue from Google.

But I can certainly overlook these minor issues in return for more money! When I’ve had a question about stats or optimization, I’ve received a response from TrafficClub support within 24 hours. Most importantly, TrafficClub performs well across all of my domains. I no longer have to try a domain at one parking service for a few weeks and then transfer it to another.

Bottom line: I highly recommend trying TrafficClub.