Displaying posts tagged under "VeriSign"
If you thought “Fish on a Bus” was weird, wait until you see “Bee in a Bar”.
Last week Verisign released videos under its new marketing campaign “Make Your Idea Internet Official”.
The videos have been described in a number of ways, with “creepy” being one of them. Yeah, “Fish on a Bus” is certainly creepy.
Both videos have soared to 300,000 views on YouTube. I have no idea how Verisign is promoting these videos and if it is buying views. But the comments on them seem authentic…they’re as stupid as most comments on YouTube.
Anyhow, Verisign published a couple more videos in the series. Including one in which a woman sleeps with a bee. Seriously. They’re worth watching: Click to continue reading…
Thank the Chinese and discount pricing for continued demand for .com domain names.
Verisign handled 8.7 million new registrations in .com and .net in the third quarter this year, the most ever in a third quarter.
That amounted to 1.15 million domain names added to the namespace. The addition was basically all in .com, as .net continued a flat/slow decline.
So why did .com do so well? And why did .net flounder? Here’s Verisign’s viewpoint, gleaned from its Verisign’s Q3 investor conference call last night.
Why .com did well
- The Chinese are registering a bunch of .com domain names. This is a big area of growth. (Verisign actually blames a Chinese holiday week in October for slowing down .com registrations during that time.)
- One of the largest U.S. registrars refocused on acquisition and offered discounts on .com
- .com is a strong brand and “strong, trusted brands always do well”. As new TLDs come out and people are confused, they will feel comfortable with .com
Why .net dropped
- New top level domains are causing confusion for non-.com domains. It’s also giving them alternatives to .net.
I’m not surprised that .net is struggling in the face of new top level domains. I suspect this applies to all non-.com and non-dominant ccTLD domain names.
Verisign still negotiating with ICANN over .com transliteration domain names.
Owners of IDN.com domain names that are patiently waiting for .com transliterations are going to have to keep waiting.
In an SEC filing today, and on its investor conference call, Verisign said it has received an extension to the deadline for negotiating its contracts for these domains with ICANN. The new deadline is December 31.
The company would not disclose the specific terms of the contract that it is trying to negotiate.
I can imagine that, whatever the terms are, ICANN doesn’t want to do any favors for Verisign right now. ICANN and Verisign have been sparring significantly over the past couple years. It’s also unclear what leverage, if any, Verisign has for negotiating new TLD contracts.
Unfortunately, IDN.com owners are the ones caught in the middle.
After slow second quarter, Verisign returns to health growth in net-adds in third quarter.
Verisign just reported third quarter earnings, and it appears to have been a pretty good quarter in terms of .com and .net registrations compared to the previous quarter.
The registration base for .com and .net increased by 1.15 million domain names to reach 130.0 million.
That’s a nice rebound from the second quarter, when Verisign added just 0.42 million registrations to its .com/.net base
In the third quarter, it sold 8.7 million new domain name registrations for .com and .net, compared to 8.3 million for the same period in 2013.
The company reported revenue of $255 million for the third quarter of 2014, up 4.7 percent from the same quarter in 2013.
Clever video series promotes registering a domain name as the first step in a business idea.
Verisign released a couple videos today as part of its “Make your Idea Official” campaign. The videos remind me a bit of more recent humorous ads from GoDaddy. Although the videos promote .com and .net, they’re good overall for promoting domain name registration.
In the first video, a guy see’s some other dude moving in on his “idea” at a club: Click here to see the videos