VeriSign releases more traffic data about unregistered domains

.com and .net registry provides added detail about NXD traffic.

VeriSign has enhanced its DomainScore tool to provide more insight into the traffic unregistered domains receive.

DomainScore provides a relative score for the amount of traffic an unregistered domain name receives. But this so-called “NXD” traffic doesn’t qualify the type of traffic very well. That’s part of the reason people complain that they register a domain with a high score based on VeriSign’s data and don’t get any traffic.

The latest update includes time-of-day and location information about unregistered domain traffic.

The column chart above is an example of the traffic insight you can get. Lots of requests but few unique requests? That should be a warning sign. When the traffic comes in may have to do with the type of site.

The geo location data is helpful for a number of reasons. One obvious one: if you’re going to park the domain, you probably want traffic from the U.S. rather than China because it monetizes better.

VeriSign has also enhanced the user interface and historic data for its DomainView tool.

VeriSign Improves Domain Tag Cloud with DomainView

Tool lets you monitor real time domain registration trends.

VeriSign DomainViewAfter writing about VeriSign’s new beta NXD data tool yesterday, I also learned that the company has upgraded its Domain Tag Cloud into a neat tool to monitor real time domain registration trends.

DomainView incorporates the same data from the tag cloud — keyword frequency in recently registered domain names — and brings it to multiple formats. It also adds domain suggestions so you can see available .com and .net domains that include the hot keywords.

The product comes in several formats including a web app, an API, and an embeddable widget you can place on web sites. There’s also an add-on for Firefox and Chrome that creates a constantly updating ticker on the bottom of your browser. The ticker shows popular keywords in recent registrations and indicates if particular keywords are trending up or down.

VeriSign plans to launch a DomainView iPhone/iPad app soon as well. [Update: the app is now available.]

Combined with DomainScore, savvy domainers can use this tool to find high quality unregistered domain names.