Study provides little more than anecdotal evidence.
You’re going to see some headlines today about an SEO study commissioned by The Domain Name Association (DNA). Some of these headlines might suggest that new top level domain names get some sort of search engine boost over .com domains. It’s not quite that simple.
Here’s the deal: DNA commissioned a search engine optimization study (pdf) about new top level domain names. It cherry picked a few niches that it felt would have a good mix of websites built on new top level domain names. It further highlighted four domain names built on non-.com domain names that are ranking exceptionally well.
And although the group was careful to not fall into the same trap Rightside did when Google debunked its headline SEO takeaways, its official headline still reads:
“SEO Expert Research Reveals Search Advantages of Relevant Domain Name Extension”
What the research did find was that the so-called “domain authority” of some of the ranked new top level domain names was much lower than .com domain names ranked for the same terms. This would suggest that it’s easier to rank a site on a new TLD than on .com. Click here to continue reading…