Survey: domain name registrars must focus on security and price

Domain name registrars must offer strong security and price to attract customers.

There are some questions I’ve asked on the Domain Name Wire Survey over the past ten years that have predictable answers year after year.

One of these is “Rank the importance of these items when choosing a domain registrar.”

Just about every year, security and price are the top two. That was the case again in 2015.

The weighted score for these two factors was essentially a statistical dead heat for the most important factor when selecting a domain name registrar. Click here to continue reading…

Domain Name Wire Survey is closing soon

The survey period is closing soon…

The deadline for completing the 10th annual Domain Name Wire survey is quickly approaching.

Complete the survey here

Already, people from 25 countries of taken about 5-10 minutes to complete the survey. They’ve answered questions about:

  • Why they chose their current domain name registrar, such as security and pricing
  • Where and how they sell domain names, such as “buy now” or “make offer”
  • The current state of new top level domain names and where they think they’re headed
  • ICANN and internet governance, and how this affects the domain name business

The deadline for the survey is February 27 — take the survey now.

How many new TLDs will domainers register?

Most domain investors expect to register some new domains this year.

The current rollout of new top level domain names is a slow and steady process that will take years to complete. A lot can and will happen during this time frame.

This year’s Domain Name Wire survey asked for opinions on new TLDs now, as in early 2014. The result is a pretty good snapshot of how people involved in several aspects of new TLDs — domainers that buy them, registrars that sell them, and registry providers that provide them — view the market at this time.

One survey question asked how many second level domains under new TLDs people expect to register in 2014.

I filtered this question to only show results from survey respondents who said they were domain name investors. There’s some overlap with service providers in this group as well.

47% of respondents said they don’t plan to register any new TLDs in 2014. The other 53% plan to register anywhere from 1 to 1,000 domains. The median answer was 20 domains.

This same group of domain name investors does not predict much downside for .com domain names as new TLDs rollout:


The top line is the number that think .com values will rise, the middle expect little impact, and about 20% expect .com prices to fall as a result of new TLDs hitting the market.

Domain investors didn’t answer this question much differently than registrars and other service providers. I the latter groups, about the same percentage expect .com prices to be negatively impacted, although more think there will be no effect as opposed to a positive one on .com values. Again, there’s some overlap between this group and investors.

At the same time, more than half of both groups expect domains (e.g. .info, .biz) to be negatively impacted by new TLDs.

Survey: Domain Name Registrars in 2014

What do customers look for in a domain name registrar?

Domain Name Wire SurveyThe 9th annual Domain Name Wire survey is open and awaiting your participation.

As always, the survey asks some questions about domain name registrars and why people use the registrar they do.

The survey asks participants to rank eight difference factors commonly considered by customers. There’s an additional one this year that wasn’t on the list last year: availability of the top level domain name options you like.

Although new top level domain names are flooding the market now, there are still many notable registrars who aren’t offering them.

As an extra incentive to complete the survey, I’m giving away a number of prizes.

Survey: domainers have a new favorite domain parking company

InternetTraffic selected as top domain parking company.

Less than two years after opening his own domain parking platform, domain investor Frank Schilling is at the top of the heap.

Participants in Domain Name Wire’s 8th annual industry survey have selected InternetTraffic as the top domain parking service.

Data show that the domain parking business is still fragmented. InternetTraffic received 22% of the vote but seven companies received at least 6%.

Here are the top parking companies according to the survey:

1. InternetTraffic 22%
2. Sedo 17%
3. Voodoo 8%
4. Bodis, Rook, GoDaddy, SmartName (6%, tie)

Domain owners continue to report relatively low RPMs on their parked domains.

38% reported earning less than $10 per 1,000 page views in 2012:


42% of respondents said their domain parking revenue was down in 2012 compared to the prior year, with 15% reporting a drop of at least half.

29% reported an increase while 28% said it was flat.

Domainers aren’t bullish about 2013, either. 34% think parking revenue will go down while only 24% predict an improvement.