Sex + hot social site = major press relaunches as a Pinterest clone for adult photos.

I’ve got to hand it to the company that bought for $13 million: nice PR move.

The site was just relaunched in beta as a “Pinterest for Sex”. That’s a nice way to get buzz.

For news story research purposes I just checked out the site. I assure you it’s NSFW.

I’ve got to believe the site is going to run into all sorts of copyright issues with this new format.

The company put out a “press releasespotted by Kevin Murphy. Unfortunately, it doesn’t give any clues as to who owns the site:

Pinterest doesn’t allow adult photos, so we felt there was an opportunity in themarketplace for such a service, and with the large amount of adult-oriented traffic, weexpect to compete with sites like Tumblr and Pinterest over the next 12 months” says Fred of

Fred? Officially in the Record Books at $13 Million officially becomes the largest all cash publicly announced domain sale of all time.

The check has cleared.

A few weeks after signing documents for a $13 million all cash deal, Escom LLC has officially sold with the help of Sedo. Congratulations to Sedo broker Jeff Gabriel who handled the deal. Also congrats to Sedo for its persistence trying to get the name to broker. It filed an affidavit with the court arguing it should be allowed to broker the domain name and said it felt it could sell the domain name for in excess of $6 million.

In the end the company sold the domain name for much more than I thought it would sell for. It’s also about $1.5 million more than the cash component of the last deal for the name. This comes despite a drop in the online adult entertainment market over the past several years.

A couple million of the sales price is being held back by the court pending settlement of outstanding claims between some of the investors. Will Be The Most Expensive Domain Name Ever Sold

In my book, $13 million is the top sale of all time.

When the Central California Bankruptcy Court approves the sale of for $13 million cash later this month, it will be the most expensive all-cash domain name ever sold and publicly disclosed.

Some may debate this. Some may say at $16 million was higher. Or at $35.6 million. But I disagree. These purchases had to do with the existing organic traffic and search rankings of the properties. Did the domains help make the search rankings possible? Sure. But the buyers put weight on the results, not the cause. is very different. It’s not solely a domain name, but it’s as close as we’re going to get. The web site at will be completely scrapped and there’s nothing impressive about its search rankings. The buyers want the domain name and the rights to it (two trademarks). Pure and simple. will now top the previous most expensive sale — which happens to be the last time sold for about $12 million in cash. There was an equity component, but that is probably worthless now.

Want to Bid on Deposit $1 Million.

If an auction occurs, expect to put your money where your mouth is.

We might never see an auction for But if we do, expect to put up a significant deposit if you wish to bid.

Court documents show that the bankruptcy sales procedure for will include three phases.

In the first phase domain broker Sedo will do a worldwide outreach and prequalification of interested parties. The second phase is a negotiation period with qualified parties. The third phase will include further negotiation and, if necessary, a private auction.

This “private sale period” is 90 days long. If it doesn’t result in a sale at a minimum specified price, Sedo will hold a public auction within 30 days of the end of the private sale period.

If a public auction is held, each bidder will need to meet a number of financial requirements and must make a $1 million deposit.

Sedo and the debtors aren’t disclosing what the minimum sales price must be for obvious reasons. That information, along with Sedo’s sales commission, is redacted from court documents.

If you’ve been sitting on the fence about buying the domain (and I know many of my readers have been looking for coins between the couch cushions to come up with some spare cash to buy the domain), you should probably get in touch with Sedo during the private sales period rather than waiting for a public auction.

Court Greenlights Order

Order paves way for sale of

The Central California Bankruptcy Court has issued an order approving a settlement between the managers of owner Escom, LLC. This means that Escom can go forward with entering into an agreement with domain broker Sedo to sell the domain name.

There was a slight hitch in the process as investor Nothin’ But Net (run by Mike “Zappy” Zapolin), which had been quiet in the early stages of the case, filed an objection. After filing the objection Nothin’ But Net worked with creditors DOM Partners and Washington Technology Associates to resolve their differences.

Escom will now operate as a debtor in possession pursuant to sections 1107 and 1108 of the Bankruptcy Code. Assuming the deal with Sedo goes through, you can expect marketing of the domain to begin shortly.