HomeAdvisor spent a lot of money on its rebrand, and saw a sharp drop in traffic initially, but it has paid off.
A couple weeks ago Quebec announced a decision to opt-out of switching its web presence over to the new .quebec domain name, citing a price tag north of $10 million.
Just how much work goes into changing to a new brand and domain name?
One large company has gone through a domain change, and it provides a good case study for the costs — both in upfront money terms and lost business during the transition. Click here to continue reading…