Google’s John Mueller chimes in (again) on claims about new TLDs helping search engine rankings.
New top level domain company Rightside has been promoting the apparent search engine benefits of new top level domain names lately. It is promoting a case study it commissioned with GlobeRunner about an attorney who switched from ErickBlockLaw.com to Jacksonville.Attorney and saw a nice uptick in traffic.
After Rightside did a sponsored post about SEO benefits on Search Engine Land last week, Google’s John Mueller felt the need to comment. (Mueller is quickly becoming the new Matt Cutts when it comes to SEO claims.)
If you take a look at Rightside’s full report (pdf) about Jacksonville.attorney, you’ll see that the domain name change was only part of the big update made to the attorney’s site. In fact, the lawyer got an entirely new website and started adding good content to the site.
With so many variables at play, it’s hard to say the domain name had much of an impact.
I can see how the domain name would result in more clicks when a searcher sees the domain in search results, but the SEO claims are highly suspect.
Another notable part of Mueller’s post is the mention about how it’s hard to switch domain names. This is indeed the case. You can listen to a case study about the work involved in DNW Podcast #70. I keep wondering if Google is going to make the process more seamless. Doing so could be a huge boon to new domain name choices.