Domain name owners jump on Sedo’s new Direct Auction option.
Apparently there’s quite a bit of demand to start an auction on the Sedo marketplace.
Sedo’s new Direct Auction, which lets anyone start a domain name auction, had 150 orders on launch day yesterday.
You can see many of the domains on Sedo’s Marketplace Auctions page. There’s no clear delineation between Direct auctions and others, but the scheduled auctions and some of the auctions with six days left include many owner-initiated auctions.
Now the challenge is for the added exposure and auction format to result in sales. Given the $59 listing fee, I suspect that quality and sell-through rates will be self-correcting. If people list poor quality domains that don’t sell, they’ll stop paying $59 to list their domains. Only better domains at better prices will be listed in the long run. I’m not sure how long that is, though.
This is an interesting new offering and I will keep a close eye on it.