Displaying posts tagged under "salesforce"
Almost two years after buying domain, Salesforce launches Social.com.
Social.com offers services to advertise on Facebook and Twitter more effectively. It automates how companies find potential customers and market to them via social media.
It’s a good use of an expensive domain name.
Moniker brokered the sale of Social.com in 2011 for $2.6 million. Salesforce has been one of the biggest buyers of premium domains from Moniker auctions in recent years: it has also purchased Work.com and Data.com for $4.5 million.
Work.com is the new name for Rypple, which Salesforce bought in 2011. Data.com encompasses the service formerly known as Jigsaw.com.
Salesforce is now using work.com, a domain name it bought earlier this year.
Earlier this year I discovered that Salesforce had purchased Work.com.
It has now put the domain name to work.
The company is using the domain name for Rypple, a “social performance” platform it acquired last year.
Salesforce has a habit of buying companies and then relaunching them on great domain names. For example Jigsaw.com, which was already a good domain name, is now Data.com. It purchased Data.com for $4.5 million in a deal brokered by Moniker.
I suspect Work.com was also brokered through Moniker as it was in one of their auctions. Word on the street was the asking price was just over $1 million.