Tuesday, April 23rd, 2013
Almost two years after buying domain, Salesforce launches Social.com.
Social.com offers services to advertise on Facebook and Twitter more effectively. It automates how companies find potential customers and market to them via social media.
It’s a good use of an expensive domain name.
Moniker brokered the sale of Social.com in 2011 for $2.6 million. Salesforce has been one of the biggest buyers of premium domains from Moniker auctions in recent years: it has also purchased Work.com and Data.com for $4.5 million.
Work.com is the new name for Rypple, which Salesforce bought in 2011. Data.com encompasses the service formerly known as Jigsaw.com.