A report on 27 end user domain name sales made last week.

This week’s end user domain sales report includes a small purchase by the company that sold Data.com from Salesforce.com for $4.5 million.

Afternic

New York City bakery City Cakes shortened its domain from CityCakesNY.com to CityCakes.com for $2,500.

Solid Industries & Machine Shop Ltd. in Alberta, Canada bought SolidIndustries.com for $1,788. It already owns the net version.

Harry Caray’s Restaurant in Chicago bought ChicagoSportsMuseum.com for $1,277. The restaurant includes a section called the Chicago Sports Museum.

The Best Battery Co., Inc. in Baltimore dropped the “the” from its domain name, picking up BestBattery.com for $5,500.

Premium Sales Network, which owns the matching .com domain, bought PremiumWholesale.com for $1,850.

Mobile virtual network operator (MVNO) Telecom Service Bureau bought TalkTextData.com for $4,088. That’s a smart buy.

Hotel pillows and bedding company Pacific Pillows, which previously bought HotelBedding.com for $10,000, paid $8,000 for Homeware.com.

Local project “kickstarter” site Neighborland, Inc. decided it needed to protect the British spelling. It bought NeighboUrland.com for $1,595.

Oxbow Corporation owns oxbow.com but also picked up oxbow.net for $2,852.

New York developer Woodstone Development, LLC bought NYLakefront.com for $1,617.

Resources for Infant Educarers bought BabyKnowsBest.com for $1,088.

This was a much-needed purchase. Solutioni Design LTD owns solution-i.co.uk but dropped the hyphen with Solutioni.com for $1,800.

The Code Project, owner of CodeProject.com, paid $2,388 for Codecontest.com.

Cyber security company Wombat Security Technologies, Inc. bought CyberStrength.com for $1,088.

UK equestrian site Just-Riding.co.uk bought JustRiding.com for $1,200. That’s a great buy for the company.

The owner of AngelWholesale.co.uk bought the equivalent .com for $2,400.

The owner of CompleteCleaningCo.com shortened its URL to CompleteCleaning.com for $3,815.

Merrick Bank bought NoHiddenFees.com for $2,400 and RespondOnline.com for $2,300.

Sedo

UK dating company Adaptation Dating bought the certainly NSFW gilfDating.com domain for $1,000.

Scan Computers Intl Ltd, owner of Scan.co.uk, bought Scan.co.in for $900.

e-cigarette company Vapor Masters already owns VaporMasters.net. It went up the ladder to VaporMasters.com for $1,250.

The owner of Rainbow-Carpet.com dropped the hyphen for $2,100.

Remember UBM? They’re the company that sold Data.com to Salesforce.com for $4.5 million. Well, they put a small amount of that money back to work by buying UBMawards.com for $2,500.

The Alliance for Continuing Education in the Health Professions, which uses the web address acehp.org, bought ccehp.org for $999.

Business telecom company Excite Telecom Inc, which recently paid $4,500 for Calling.net, added VideoConferencing.biz for $3,230. That’s a high number for a .biz.

Reading and writing teaching method site Secret Stories, which uses TheSecretStories.com, bought SecretStories.com for $1,750.

Another confirmation that Salesforce.com bought Work.com domain name.

In March I put together a fairly convincing argument that Salesforce.com had purchased Work.com.

Now we have another good confirmation: the nameservers on Work.com have changed to Salesforce.com. Here are the nameservers currently on the Work.com domain name:

In March I wrote about how all signs pointed to Salesforce having purchased the domain name. The whois record and brand protection company to whom the domain was registered was the same as Site.com, which Salesforce.com recently purchased. Work.com had also been listed in a Moniker auction, and Salesforce has purchased multiple names through Moniker including Data.com.

I happened to check the Work.com nameservers today when I noticed that Saleforce.com acquired another domain, GovernmentCloud.com, using the same brand protection service.

Will Work.com be for Salesforce’s push into the human resources market? We’ll have to see.

Salesforce.com loses dispute over Forces.com domain name at National Arbitration Forum.

Salesforce.com has lost an attempt to get the domain name Forces.com, which it said was similar to its Force.com domain name.

The registrant’s predecessor had registered the domain name before Salesforce.com started using the Force.com domain name. As Elliot Silver pointed out when the case was filed, the domain name also had a page about the armed forces.

A three member National Arbitration Forum panel found that the domain name was not confusingly similar to a mark in which Salesforce.com had rights.

Forces.com owner Internet Venture Holdings, Inc. was represented by John Berryhill.

I find this UDRP filing rather interesting since the company is savvy about the value of generic domain names. It purchased Data.com for $4.5 million and also owns Social.com (the sales price on Social.com was likely at least $2.6 million since a party bought it at auction for that much).

Salesforce.com CEO Marc Benioff even sold the domain name Bill.com.

For a company savvy about great generic domain names, why would it take this approach for Forces.com?

Financial report mentions sale of “portfolio” of domains for $4.5 million.

We basically already knew that Salesforce.com paid $4.5 million for the domain name Data.com. But if you’re looking for a little bit more proof of the transaction price, you’ll find it in the seller’s 2011 first half financial report.

On page 35 of UBM Plc’s report it states:

On 2 June 2011, the Group sold a portfolio of domain names for total consideration of $4.5m (£2.8m). Profit after directly attributable costs of £2.5m was recognised on disposal.

The sale of Data.com was completed in the first week of June.

I find it interesting that the company refers to this as a “portfolio of domain names”, which means that more than just Data.com changed hands. But any other domains sold have negligible value compared to Data.com.

According to Fusible.com, Salesforce was also the $2.6 million buyer of Social.com, which was listed at the same Moniker auction. I’m surprised about this given what I had heard about the buyer. But that would mean the company spent $7.1 million on domains brokered by Moniker.