Thursday, May 31st, 2012
Radix, a Directi company, makes big investment in top level domains.
Directi Group (see disclosure) announced today that is has applied for 31 top level domain names through its new company Radix. I believe this makes it one of the biggest “portfolio” applicants for new TLDs.
The company has committed over $30 million to the new top level domain business.
In a press release, Directi co-founder Bhavin Turakhia said:
Today’s internet addresses are uncategorized and say nothing about the website. In addition, it is near impossible to find available names that are short and memorable. Our research shows that over 65% of users are unable to find a name of their choice. We welcome the opportunity to usher in an era where internet addresses distinguish a plumber from a lawyer and domain names with hyphens are a thing of the past.
Here is the list of applications:
[Disclosure: I work with Directi's online advertising businesses including Media.net. I have not been involved in the company's new top level domain program and just today became aware of the strings the company is applying for.]