5 domains hit general availability on Wednesday.
New top level domain name company XYZ LLC releases three new domain names this week.
On Wednesday, the company will launch .Security, .Protection and .Theatre in general availability. The company didn’t originally apply for these names; it acquired them from other companies.
Following on XYZ’s recent .car, .cars and .auto releases, the company is taking a premium-pricing approach to these launches. Expect to pay $2,000+ for .security and .protection domains, and about $600 for .theatre.
This approach makes sense for .security and .protection, but I’m not sure how it will do with .theatre. Of course, a registry can always lower prices later.
Also on tap this Wednesday are .wine and .vin, which entered Early Access last week and revert to regular pricing of about $50/year this week.
The .Cloud domain name enters landrush today.