Peanut Butter Recall Gives Second Life to Domain
Friday, January 23rd, 2009
PeanutButterRecall.com sees surge in traffic from latest peanut butter recall.
In September I excerpted part of an article by Tim Morse of Penguin Search Engine Services about ConAgra and its registration of PeanutButterRecall.com. ConAgra registered the domain name during the last peanut butter recall but never used it.
When a new recall of peanut butter was announced recently, I immediately thought of this article. As it turns out, I started getting search engine referrals for the term “peanutbutterrecall.com”. I’m getting about 5-10 visitors a day from the search term.
If you think about what’s going on to deliver those visitors to Domain Name Wire, it’s clear that the domain PeanutButterRecall.com is getting a lot of type-in traffic. But it’s still unused. (I’m not sure if any of ConAgra’s products are involved in the current recall.)
Domain Name Wire is currently second on Google for “peanutbutterrecall.com”. Let’s assume that 10% of people that land on a search results page for the term click the link. So about 50-100 people a day are landing on the results page of Google (or a competing search engine). Then consider what percentage of people search for peanutbutterrecall.com versus typing it into their address bar. Normally I’d say 10%, although browsers may be sending people to a search results page because the domain doesn’t resolve. Any way you shake it, my best guess is 500-1,000 people are typing in the domain PeanutButterRecall.com every day.
It’s a shame that this domain can’t be put to better use.
