Igloo to market 300k+ DomainSponsor domain names

Domain name portfolio acquired by Rook Media will be marketed by Igloo.

IglooWhen Rook Media acquired DomainSponsor earlier this year, it also acquired Oversee.net’s large portfolio of domain names.

Domain brokerage Igloo will begin marketing many of these domain names shortly, Igloo and Rook announced today.

While not all domain names will be offered for sale, over 300,000 will be offered through Igloo’s brokers and a new online marketplace.

Oversee.net once owned about a million domain names, although that number was reduced significantly in recent years.

Many of these domain names have been listed on domain marketplaces before, but this is the first time there will be a dedicated marketplace for the domain names. It’s also the first time I’m aware of that the domains will be proactively marketed.

Many other large portfolio holders have marketplaces, even simple ones like YummyNames.com for Tucows’ domain names.

4chan demands 4chan.com domain name

Popular bulletin board asks arbitration panel to give it the 4chan.com domain name.

4chanOne of the world’s most trafficked websites is on a .org domain name, and now its asking an arbitration panel to give it the matching .com.

Image-based bulletin board 4chan (at 4chan.org) has filed a complaint with The World Intellectual Property Organization. It claims that the owner of 4chan.com is cybersquatting and demands the domain name be handed over.

4chan.com has been owned by Oversee.net for many years. Frankly, I’m a bit surprised the 4chan.com issue hasn’t already received the 4chan community’s wrath, given its reputation for rowdy behavior.

The domain name leads to a parked page monetized by Oversee.net’s company DomainSponsor.

4chan is generally considered one of the top 1,000 websites in terms of traffic. An advertising page on the site says it gets 25 million uniques and 575 million pageviews per month, with 1 million posts per day.

The .com domain at issue clearly gets some traffic as it has an Alexa ranking in the top 125,000 in the US.

DomainFest returns to Hollywood, plans conference for end of March

Oversee.net’s DomainSponsor announces plans for 2014 conference.

DomainFestDomainSponsor’s annual DomainFest conference is changing its branding back to DomainFest and has set its dates for 2014.

The nine year old conference changed its name last year to WebFest Global because the agenda had expanded beyond domain names into search, mobile, and web development. Although it appears this year’s event will also focus on these expanded topics, the company is reverting its branding back to DomainFest. I think this is a good move, as many in the industry still referred to the conference by this name.

The conference is also returning to the Loews Hollywood Hotel in Hollywood. The event had shifted from Hollywood to Santa Monica for the past few years.

Earlybird pricing is $695 through February 14, and there will be day passes available for the first day of the conference.

It will be interesting to see how attendance is for the show. The conference typically takes place in late January or early February, and this year NamesCon filled that void. Also, DomainFest is being announced just two months in advance, which isn’t much notice.

Oversee.net launches TrafficMatch to pitch domain traffic to advertisers

TrafficMatch promotes domain name traffic to advertisers.

Oversee.net, the parent company of DomainSponsor, somewhat quietly launched TrafficMatch last month.

TrafficMatch pitches the company’s 300 million monthly visitors direct to advertisers – and a big part of that 300 million is domain name traffic.


Here’s how the TrafficMatch website explains it:

TrafficMatch is a leading provider of high value online traffic. With nearly 300 million visitors passing through our network every month, we offer one of the best opportunities to augment your online marketing mix. We are the pioneers of untapped traffic sources such as direct navigation and email traffic that yield engaged visitors at a lower price than established online media channels…

A trademark application the company just filed lists the goods and services for TrafficMatch as “Online marketing and advertising services; domain monetization services for monetizing web traffic visiting undeveloped domains”.

Although the site also has a section for publishers (e.g. domain owners) to submit an inquiry to monetize with TrafficMatch, DomainSponsor isn’t going anywhere. TrafficMatch is essentially a new brand to market alternative types of traffic and monetization.

Based on historical whois records, it looks like Oversee.net acquired the TrafficMatch.com domain name from eCorp. eCorp was founded by Chad Folkening, who also co-founded Domain Holdings – a competitor in the domain monetization space.

DOMAINfest rebrands as Webfest Global

DOMAINfest gets a new name as it branches out from domains.

webfest global conferenceIt was only a matter of time.

Oversee.net’s DOMAINfest has new name beginning with next year’s show: Webfest Global.

This shouldn’t come as a huge surprise. Although the conference is run by Oversee.net’s DomainSponsor division, the subject matter has shifted in recent years. It’s not all about domains any more; it’s about lead gen, search engine optimization, affiliate marketing, mobile and web development.

The name change may help attract a wider audience of web professionals. Still, I expect the conference to retain its domain name roots. It will continue to be a conference built upon domainers, at least in the near future.

In fact, this year’s agenda seems to break down between a day of domains, a day of search/optimization, and a day of mobile. This is an interesting approach and may lead to some people coming for the day that most interests them.

As I reported earlier, there will be a domain auction in conjunction with Moniker.

This year’s conference takes place February 5-7, 2013 in Santa Monica. Registration is now open for $1,095.