40 are in Alexa’s Top Million, and they are real websites.
Since most sites that use new top level domain names are relatively new, you wouldn’t expect to find many that get a lot more traffic than well-established .com sites.
Typically, when I use DomainPunch’s Top 1 Million Alexa tool and search for specific new TLDs, the top ones are all spam sites.
But I decided to take a look at .NYC after seeing this tweet:
— .NYC Meetup (@MeetupDotnyc) June 19, 2017
Indeed, .NYC has 40 sites in the top million. The top one is around #60,000, but the most important thing is that all of the domains look legit. This makes sense given the relatively high registration fees for the domains and the nexus requirement that registrants live or have a business in the city.
Alexa isn’t the world’s best ranking source, but this is still an indication that use of .NYC domains is growing.
I haven’t been to the city in a while, but I’m curious if people there have seen .NYC domains displayed in ads and on buildings in the city. It’s this offline promotion that will be critical to the domain’s success.