Nordstrom sues flash sales site NoMoreRack

Retailer claims flash sales site is infringing its marks.

NoMoreRack.comRetailing giant Nordstrom has sued flash sales site, claiming the site’s brand and domain name infringe its trademarks (pdf).

Nordstrom owns 110 “The Rack” stores, which are essentially its outlet stores. It has trademarks for “Rack” and “The Rack”. is a flash sales site, offering limited time closeout sales. According to this article, it generated $46 million in revenue the first half of 2012.

Nordstrom says it became aware of the site earlier this year and put the company on notice of its alleged infringement.

The company alleges that named its business to take advantage of Nordstrom’s famous mark:

Nordstrom is informed and believes and on that basis alleges that defendants knew when they began to operate the NoMoreRack Site that Nordstrom had invested over four decades of time, effort and money into developing in the Rack Marks a reputation for excellent customer service and quality discount merchandise. NoMoreRack’s business did not have a brand identity that could possibly attract such high levels of customer goodwill and name association. Thus, rather than develop goodwill in independently created trademarks, NoMoreRack simply misappropriated The Rack’s hard-won reputation.

Nordstrom is suing for trademark infringement, trademark dilution, and violation of the anticybersquatting consumer protection act. Among its demands is that the defendant’s and domain names be transferred to Nordstrom.