Domain Name Wire

Domain Name Wire

Displaying posts tagged under "new top level domains"

  • New TLD registries need to forget about sunrise revenue

    1. BY - Mar 04, 2014
    2. Policy & Law
    3. 28 Comments

    New top level domain registries need to scratch the sunrise line item off their P&Ls.

    I think many observers are surprised by the low number of trademark sunrise registrations in new top level domain names so far.

    Calzone, a calendar for new TLD rollouts, has put together some numbers and analysis on sunrise periods so far.

    The net-net is that sunrises so far have averaged between 100-200 registrations. That’s about 1% of how many sunrise registrations .co received in 2010. Even .Co received fewer sunrise registrations than previous launches such as .asia, .mobi, .eu, etc.

    There are a number of reasons other registries might be able to get more sunrise registrations than Donuts, which has launched the bulk of domains so far.

    1. Donuts offers a system-wide trademark block. I suspect about 500-1,500 of these blocks have been placed. While the block customers might not register their domains in every TLD, certainly not having a block option would have led to more one-off sunrise registrations.

    2. It’s still early and trademark holders are belatedly learning about new TLDs and brand protection mechanisms. Some are registering domains in general availability that could be registered in sunrise periods going forward.

    3. More general TLDs might get more sunrise registrations. Niche domains will attract industry participants, e.g. clothing brands for .clothing. Generic domains like .xyz and .site might attract a broader range of sunrise registrants. Conversely, it’s possible that niche domains will end up getting more sunrise registrations because brand holders in the specific industries will be more aware.

    4. Some of the more controversial TLDs are likely to get more sunrise registrations. Remember that .xxx received 80,000 blocking registrations.

    Still, it’s clear that sunrise won’t be a big revenue driver for most TLDs. I think many brands have figured out they need to change their approach to cybersquatting. They also realize cybersquatting won’t be that big of a deal in new TLDs.

    I know that many registries were counting on sunrise numbers similar to previously launched domain names. Comparing anything from previous rounds of TLD expansion to this one is clearly a mistake.

  • .Green and .Wedding contention sets settled in multi-million dollar auctions

    1. BY - Feb 25, 2014
    2. Uncategorized
    3. 8 Comments

    Two three-applicant contention sets are resolved.

    Top Level Domain HoldingsThe .green and .wedding new top level domain name contention sets have been resolved in private auctions.

    It’s unclear which company won the .green auction as applications have not yet been withdrawn. However, Top Level Domain Holdings (Minds + Machines) announced today it was on the losing end of that auction.

    It used the proceeds from losing .green to spend millions on .wedding. After accounting for the proceeds of .green and a refund from ICANN for withdrawing its .green application, Top Level Domain Holdings paid $2.23 million for .wedding.

    It bested rival applicants Donuts and What Box for .wedding.

    As for .green, either Afilias or Rightside took home the prize in what I bet was also a $2 million+ auction. DotGreen Community, the most vocal applicant for .green, bowed out previously after spending a lot of its funds ahead of contention set resolution.

  • GoDaddy auction data provide early indication of new TLD demand and values

    1. BY - Feb 14, 2014
    2. Domain Registrars
    3. 23 Comments

    Auction data show competition for new TLD registrations and shed light on strategic considerations for ordering domains.

    What are domains registered under new top level domain names worth, and what is the demand for them?

    We already know how many domains are being registered. .Guru has close to 30,000 registrations and .photography has topped 10,000. Most others are in the 1,000-5,000 range.

    But digging deeper into the pre-registration process provides another interesting look at demand so far.

    GoDaddy provided Domain Name Wire with some numbers about its new top level domain name auctions thus far. These auctions take place when more than one person places a pre-order for a domain at the same level. (Most of the time this happens for a standard pre-order, but also occasionally when a customer places an Early Access Program order for the same day/level.)

    For the first set of seven Donuts domains (including the popular .guru), GoDaddy had 900 auctions. Through the first 14 domains there have been 1,400 auctions.

    Here are auctions from the first batch of 7 that closed above $1,000: $5,250 $2,107 $1,982 $1,525 $1,325 $1,035 $1,025 $1,025 $1,003

    These nine domains are obviously outliers, as most domains sold for well under $1,000. But it shows that people are willing to pay a decent amount for some of these new TLDs.

    It may be difficult to rationalize which domains sold for more than others – that’s the nature of an auction in which two or more people are interested in the same item.

    Consider some domains that sold for less: for $520, for $300 and $200. You might think these domains would sell for more than (Virtual Desktop Infrastructure).

    A key take-a-way from the early results is that there is demand for these domains, and often times multiple people want the same domain name. It will be interesting to see how this translates into a secondhand market, which will take longer to develop.

    Some people might also change their strategy around acquiring second level domains in these new domain names based on this auction data.

    Of the nine domain sales over $1,000, only one of the domain names was an auction in which the bidders paid more for the Early Access Program (EAP). This means that had one of the people interested in registered it on the last day of EAP (a sort of reverse auction by the registry), they could have gotten it for around $200 instead of $5,250.

    Conversely, GoDaddy had about 1,100 EAP orders for the first 14 TLDs. Many of these customers likely avoided an auction. But some wouldn’t have faced an auction even if they had placed a standard pre-order, which costs about $25-$70. Although I don’t know the total number of pre-orders GoDaddy received, back-of-the-envelope math suggests that many more domains were captured for a single customer than went to auction.

    Do you place a standard pre-order and face a higher likelihood of auction? Or do you spend $200 on the last phase of EAP to jump ahead of the line? If you do place a pre-order, do you do it at multiple registrars?

    It’s an interesting bit of strategy to consider.

    In all likelihood, the company that paid $12,000 to get on the first day of EAP could have gotten it for a lot less had it ordered it on a later day.

    But if you really want a Donuts domain and think you might not be the only one, it probably makes sense to order it at some point during EAP to reduce your chances of ending up in an auction or having another registrar snag the domain for one of its pre-order customers.

  • Google’s and Cleveland Clinic’s .Med top level domains rejected

    1. BY - Jan 02, 2014
    2. Policy & Law
    3. 4 Comments

    Panel determines .med would create likelihood of detriment to medical community.

    Cleveland ClinicInternet powerhouse Google and one of the world’s most respected health institutions, The Cleveland Clinic, have both seen their hopes for operating a .med top level domain name dashed by an arbitration panel.

    Both parties were on the losing end of community objections filed by Independent Objector Alain Pellet as part of the new top level domain name objection process.

    International Chamber of Commerce arbitration panelist Fabian von Schlabrendorff ruled that “med,” short for “medical,” represents a clearly delineated community that would face a likelihood of material detriment should either Google or Cleveland Clinic be delegated the .med top level domain name.

    This decision is consistent with another arbitration panel’s ruling against Donuts’ bid for .medical.

    The Independent Objector also filed Limited Public Interest objections against Google, Cleveland Clinic, HEXAP. He lost all of those objections.

    Because HEXAP filed its application as a community application, Pellet did not file a community objection against it. Therefore, assuming ICANN does not create a way to reverse panel decisions, only HEXAP’s .med application continues.

    The decision against Cleveland Clinic is embedded below.

    .Med top level domain name Cleveland Clinic

  • Hardheaded governments vs.

    1. BY - Dec 10, 2013
    2. Policy & Law
    3. 18 Comments

    Amazon details some of the concessions it was willing to make to governments in the Amazon region.

    Amazon.comOne of the more peculiar new top level domain name battles is the one between and and governments of the Amazon area, including Brazil and Peru.

    At the request of these countries, the Governmental Advisory Committee has effectively killed’s bid for .amazon and two internationalized equivalents in Japanese and Chinese.

    It’s sometimes difficult to get inside the head government bureaucrats. But it’s safe to say that most governments fear change. When they have the power to stop something that may have repercussions, they do it. That’s even if those repercussions are imagined.

    Would the countries of the Amazon actually be harmed if .amazon were delegated to the internet’s biggest retailer?

    I struggle to find a single way it could be harmed. If it were harmed, surely the countries could point to actual examples from’s use of its second level domain name.

    And the IDN equivalents? Is it going to hurt tourism from China and Japan? How?

    ICANN just published a letter (pdf) sent by that details some of the concessions the company was willing to make to the governments in the Amazon region. The concessions included blocking second level domain names that may be relevant to the region, or even offering second level domains to relevant groups so they could use them.

    Would the governments actually accept a second level domain, such as Of course not. They themselves have no use for .amazon. They didn’t apply for it. They would have no idea how to use it. They won’t be harmed at all by the company getting .amazon.

    Yet they’ve blocked .amazon, just because they can.

    Perhaps came in with guns blazing and upset the governments. If you weren’t in the negotiations, you can’t know for sure.

    Still, I think the death of .amazon is bad for the new TLD program. applied for 76 domain names. It’s one of the two companies people point to when they say internet companies are excited about new TLDs (the other being Google). Yes,’s plans for closed domains are controversial. But for those that wish to see new TLDs be a success, pointing to a robust .amazon domain is important.