Displaying posts tagged under "new tlds"
Color me surprised.
Afilias launched its first six new top level domain names yesterday, and I’d rate it as the worst first day performance of any portfolio applicant.
I’m basing this on changes to the zone files. Here are the six domains Afilias’ launched in general availability yesterday with how many domains they added to the zone and the current total:
.red 289 to 341
.blue 205 to 270
.移动 142 to 231 (Chinese simplified for Mobile Phone)
.pink 156 to 202
.kim 112 to 135
.shiksha 31 to 63 (Hindi for Education)
The poor initial performance wasn’t due to price, as the domains retailed for about $17 to $26. It’s fair to blame poor registrar distribution in part. GoDaddy was absent. But I also think the overall market opportunity for the color domains is quite limited.
I would think for one of the color domains to take off they’ll need to get a few key celebrities, star brands, or startups on board. They’ll have to make the domains mean something when they don’t mean much on their own.
I-Registry also launched a domain yesterday, .onl. It’s apparently short for “online”. The domain’s zone file grew by 303 domains to 379. That’s not bad given that the registry’s dated website made me question if the domain was even coming out yesterday.
After supporting dozens of Donuts’ launches, Rightside is finally ready to play its own hand.
Rightside’s first two top level domain names are getting closer to market.
The company, currently part of Demand Media, launched .democrat and .dance in landrush today.
Although these are the first two of its own domains to enter landrush, Rightside’s registry operations are handling the backend for Donuts’ domain names.
Rightside is running a fairly traditional (if not short) laundrush phase. Applicants order domains during the phase and there will be an auction if more than one person registers the same domain.
Name.com, a registrar owned by Rightside, is offering .democrat landrush registrations for $229.99. It will charge $34.99 in general availability. .Dance is $199.99 in landrush and $25.99 in general availability.
Landrush for both .democrat and .dance run through May 5.
Demand Media plans to spin Rightside off later this year, and Rightside is counting on new top level domain names to drive growth across its businesses.
First day .Marketing numbers seem rather low.
Donuts launched .marketing and .holiday into general availability yesterday (post the Early Access phase), with both picking up over 2,000 registrations in the first partial day.
.Marketing picked up 2,564 domains to hit 2,970 and .holiday added 2,125 to reach 2,341.
These numbers are from the zone files, and the actual registrations are probably slightly more than this.
I was expecting more from .marketing. Lots of existing domain names end in .marketing, which is why I suspect Donuts may have paid over $1 million to buy rights to the domain from Tucows.
.Marketing should continue to grow as marketing companies find out about it. Still, it’s a reminder of the different economics of paying $185,000 for a domain versus winning it in a contention set auction.
I wonder how much initial TLD registration numbers will affect what people are willing to pay at auction going forward. For some of these domains, it’s going to take a long time to recoup a seven figure investment.
London Evening Standard dedicates half of front page to .london web address.
.City domain names are popular with local press, and here’s a great example.
Michael Blend (formerly with Demand Media) snapped this photo in London today. It’s the front page of London Evening Standard, and it looks like half of it is devoted to the publication getting a .london domain name.
It’s basically a half page ad for .london courtesy of the publication, which is in the domain’s “pioneer” program. It plans to run standard.london in parallel with its existing standard.co.uk web address.
I expect .london to be one of the most successful new TLD launches to date.
.Rich zone file only has 22 names in it.
Last week the .rich top level domain name quietly launched in general availability.
And I mean quietly.
.Rich registry I-Registry’s website is still promoting the January launch of the .rich sunrise. There’s no mention of registrars carrying the domain, either. I can only find a handful of registrars supporting the domain.
Oh, and it comes with a steep price tag: about two grand a year.
The net result is only 22 domains have been registered to date. That’s how many are in the zone file, so it’s possible there are a few more without nameservers.
Rich people are not registering .rich domains to flaunt their wealth as I-Registry had hoped. Instead, a handful of brands that have registered their names in every extension they can have stepped up to the table.
Samsung has gone a bit further, registering the names of some of its key executives (e.g. leekunhee.rich).
I can’t envision a rich person registering one of these to show off. But maybe Paris Hilton will and they’ll go viral in Hollywood and 50 people will register them.
Is this the worst new TLD launch to date? From a size perspective it appears so. But if the sunrise price was anywhere near the general availability price, it’s possible the registry has pulled in a good $25,000. That beats a registry that sold 1,000 names at $15 a pop.
I-Registry is apparently also launching .onl on Thursday. It’s short for .online. I don’t think it will get much more revenue out of the gate than .rich.