Domain Name Wire

Domain Name Wire

Displaying posts tagged under "new tlds"

  • Interview: .Cloud top level domain winner Aruba

    1. BY - Nov 21, 2014
    2. Domain Sales
    3. 3 Comments

    Aruba, which defeated Google and Amazon to win the .cloud top level domain name, discusses why it applied for the domain name and what it plans to do with it.

    .Cloud was one of the most applied-for top level domain names, with big names like and Google throwing their hats in the ring.

    Which is why many were surprised to see that the winner of the private auction for the domain name was a company they might not have heard of: Aruba S.p.A.

    Although nowhere near the size of some of its competitors for .cloud, the Italian company isn’t small, either. Today I had a chance to talk with Eric Sansonny, General Manager at Aruba, about the company and its plans for the domain name. Click here to continue reading…

  • Frank Schilling changes strategy for .Click launch

    1. BY - Nov 20, 2014
    2. Domain Services
    3. 14 Comments

    Dot Click5 more Uniregistry domain names go into general availability next week. And for one of them, .click, Frank Schilling is taking a different strategy when it comes to holding back domain names.

    In previous launches, Schilling’s companies have registered thousands — even tens out thousands — of names ahead of general availability launch. That left frustrated domainers searching through the scraps. This was especially notable because Shilling said last January they they wouldn’t hold many domains back.

    With .click, the registry is only holding back single character domains. Also, because .Click has already passed the “controlled interruption” period for name collisions, there won’t be a block list there.

    In other words, a free-for-all. No premium pricing, no names held back.

    Retail prices will also be $6.88 or less, Schilling says.

    It will be interesting to see how this affects early registration numbers.

  • Dish DBS beats Google in .Dot auction, pays $700,000 for domain

    1. BY - Nov 19, 2014
    2. Domain Sales
    3. 2 Comments

    Dish won a two way race to operate the top level domain name .dot.

    Dish DBS, the satellite TV company and owner of Blockbuster, has beaten Google in a public auction for the top level domain .Dot. It paid $700,000 for the rights to the domain name.

    You’re not misreading this – the domain name is .dot.

    So soon, you might be able to visit Blockbuster at Blockbuster-dot-dot.

    In its application for the domain name, Dish said it plans to use the domain name for its own businesses.

    Google considered the domain name a “pun”, according to its application:

    The purpose of the proposed gTLD, .dot, is to provide the marketplace with a creative alternative gTLD to .com. [Google] believes in the commercial viability of the proposed gTLD, .dot, given the pun of the phrase ╩║second-level domain name dot dot.”

    It’s not a very good pun, if you ask me. It’s apparently dot worth even a million bucks.

  • Switching to a .brand is more expensive than you think

    1. BY - Nov 17, 2014
    2. Uncategorized
    3. 11 Comments

    Make a wholesale switch from to .Brand will be expensive, and won’t give you many benefits.

    News over the weekend of the Government of Quebec deciding to not change its domains over to .Quebec heightens the discussion on if it makes sense for brands to switch their web presence to a .brand.

    If they want to do it, it’s going to be really expensive.

    The Government of Quebec pegged the cost at over $10 million. Ultimately, I think it might be much more.

    Keeping new TLDs out of it for a moment, consider the costs of switching to a new second level domain name. Here are some of the things you’ll need to do: Click here to continue reading…

  • New TLDs this week: .Quebec, .Top and .Engineer

    1. BY - Nov 17, 2014
    2. Uncategorized
    3. 1 Comment

    A few new TLDs hit registrars’ shelves this week, including a large geo domain.

    .QuebecA few top level domain names coming out in a week is the new normal, so I’m going to stop calling these “slow” weeks. Here’s a look at this week’s new top level domain name rollouts.

    .Quebec – Quebec gets its own TLD this Tuesday, but its government is going to sit on the sidelines thanks to the price tag of transitioning. The domain does not carry geographic restrictions, so people outside Quebec can register the domains.

    .Top – Chinese company Jiangsu Bangning releases this domain name in general availability on Tuesday. In Chinese the word means “breakthrough”, according to the company. Let’s hope the Chinese meaning is popular, because this domain doesn’t have much potential in English. I’d compared it to .best. “Best” and “top” belong before the word they’re describing in English, which makes the TLDs seem backward.

    .Engineer – This Rightside domain name is currently in the Early Access phase, and reverts to regular pricing on Wednesday. Donuts released the similar .engineering domain name in July and has about 1,850 registrations in the zone file.