Once again, we’re looking at how the world is embracing new TLDs – country by country. Last time, I compared each nation’s nTLD footprint with its online population, calculating a ratio of overrepresentation / underrepresentation. Another way to view this is “domain user density”, which I define as the number of internet users per registration. Here’s what it looks like:
In case your screen is too squished to view all the captions, here is the list of countries from left to right: China, Armenia, Panama, Netherlands, Switzerland, USA, Austria, Australia, Germany, Lithuania, UK, Hong Kong, Canada, Norway, Cambodia, New Zealand, France, Ukraine, Russia, Indonesia, Ireland, Denmark, Singapore, Sweden, Belgium, UAE, Japan, South Korea, Israel, Czech Republic, Italy, Spain, Romania, Turkey, Greece, Poland, Hungary, Vietnam, Chile, Thailand, Pakistan, Brazil, Malaysia, South Africa, India, and Mexico.
Why these 46 countries? My study is based on nTLDStats, which lists 49 nations with the most nTLD domain registrations (in absolute terms, not concentration). From these I have excluded 3 outliers: Gibraltar, the Cayman Islands, and the Cocos Islands – tiny places that are home to large domain industry companies, giving them an oversized footprint. For instance, the Cocos Islands have fewer than 600 residents; but more than 19,000 nTLD domains list this territory in whois contact info. Why? Probably because of .CC.
As you can see, in China 1 nTLD domain has been registered for every 57 internet users. Meanwhile, in Mexico the ratio is 1 nTLD domain per 3172 people online. Note: nTLD volume within each country is underreported because 27.3% of domains are masked by whois privacy. Consequently, real user density is lower than what I’m reporting. If you assume whois privacy is used equally by all nationalities, then you can shave off a quarter. But these numbers are changing all the time, as new nTLDs are released, more domains are registered, and old nTLD domains expire and are deleted. Click here to continue reading…