Displaying posts tagged under "new tlds"
A few top level domain names have sold an impression amount of premium domains prior to general availability.
Here are three new top level domain names to keep an eye on: .Club, .在线 and .中文网.
.Club Domains is an “all-in” registry, meaning it has only one new TLD to offer. The company raised $7 million and spent a decent amount in a contention set auction for the domain. Still, it has millions of dollars to spend on marketing. For example, it has paid for prominent positioning on GoDaddy’s home page.
As of yesterday, .Club has sold $481,388 worth of premium domain names. A bunch that just came across Sedo’s sales list were sold to a construction firm in Ft. Lauderdale. Some big brands are getting involved, too: MaryKay bought beauty.club and makeup.club.
Given the growth of subscription based products, I expect .club to do really well out of the gate.
Dot Chinese Online (.在线) and Dot Chinese Website (.中文网), both offered by TLD Registry, have combined for over $584,000 worth of premium domain sales since landrush started March 20. That includes a live auction held in conjunction with Sedo that sold $182,000 worth of domains. It doesn’t include over 20,000 domains bought by the Chinese government.
Given the domains sold to the government, these domains should jump onto the new TLD leaderboard as soon as they enter general availability. In fact, they’re already in the top 20 and general availability doesn’t even start until Monday.
NameCheap’s pricing for new TLDs is low.
Two months ago I ran a price comparison of new top level domain name options at various top registrars.
The prices were for the three tiers of domains offered by registry Donuts. Many more domains have come out since then, often offered by registries other than Donuts.
Today I ran another comparison based on four non-Donuts domains.
In many ways the results were very similar to the Donuts comparison. NameCheap lives up to its name pretty much across the board. 1&1 has slightly better first year pricing for the domains it offers, but these prices jump after the first year.
Some notes and observations:
* eNom pricing was my reseller rate.
* Web.com (Network Solutions/Register.com) still makes you go to a separate page to register new TLDs. You can’t search for them on the home page. They also continue to be priced at $40 across the board. Its site offers .buzz as an option but returned “unavailable” for all domains I searched.
Dot NYC much more restricted than Dot London.
Two .city domain names are getting ready to enter their first phase of rollout: .London and .NYC.
This will be a big moment in the new top level domain name program. Many people, including myself, think .city domain names have the biggest chance for success. Despite being much smaller than London and New York City, .berlin has already captured close to 50,000 registrations (although many of those were given away for free).
Dot London enters its first phase on April 29 with Dot NYC following May 5. How the two will roll out and offer their domains differs greatly.
Anyone will be able to register a .london domain name, but you’ll need nexus in New York City to register a .nyc domain.
This is a huge difference. Domain registrants have easily gotten around nexus requirements in the past, but it is certainly a big encumbrance to the typical registrant who doesn’t actually have nexus. It also limits resale opportunities because a New York City resident can’t sell domains to someone outside the city.
.London has no nexus requirements, sharing a completely different philosophy:
London is a global city, welcoming residents and visitors from around the world. Its online counterpart, the Dot London domain, will equally be available around the globe. It is open to everybody who is interested in London either because they are based in London or because they have an affiliation to or an interest in the city.
London businesses and residents will get first dibs on domains during the initial phase, however. Anyone can apply for a domain during the “London Priority Period”, but domains will be allocated with four priorities:
1. Registered trademark holders
2. London businesses and individuals registering their own names
3. London businesses and individuals registering other names
After the priority period anyone can register domains on a first-come, first-served basis.
It will be interesting to see how the nexus requirements and different launch procedures affect registrations.
Color me surprised.
Afilias launched its first six new top level domain names yesterday, and I’d rate it as the worst first day performance of any portfolio applicant.
I’m basing this on changes to the zone files. Here are the six domains Afilias’ launched in general availability yesterday with how many domains they added to the zone and the current total:
.red 289 to 341
.blue 205 to 270
.移动 142 to 231 (Chinese simplified for Mobile Phone)
.pink 156 to 202
.kim 112 to 135
.shiksha 31 to 63 (Hindi for Education)
The poor initial performance wasn’t due to price, as the domains retailed for about $17 to $26. It’s fair to blame poor registrar distribution in part. GoDaddy was absent. But I also think the overall market opportunity for the color domains is quite limited.
I would think for one of the color domains to take off they’ll need to get a few key celebrities, star brands, or startups on board. They’ll have to make the domains mean something when they don’t mean much on their own.
I-Registry also launched a domain yesterday, .onl. It’s apparently short for “online”. The domain’s zone file grew by 303 domains to 379. That’s not bad given that the registry’s dated website made me question if the domain was even coming out yesterday.
After supporting dozens of Donuts’ launches, Rightside is finally ready to play its own hand.
Rightside’s first two top level domain names are getting closer to market.
The company, currently part of Demand Media, launched .democrat and .dance in landrush today.
Although these are the first two of its own domains to enter landrush, Rightside’s registry operations are handling the backend for Donuts’ domain names.
Rightside is running a fairly traditional (if not short) laundrush phase. Applicants order domains during the phase and there will be an auction if more than one person registers the same domain.
Name.com, a registrar owned by Rightside, is offering .democrat landrush registrations for $229.99. It will charge $34.99 in general availability. .Dance is $199.99 in landrush and $25.99 in general availability.
Landrush for both .democrat and .dance run through May 5.
Demand Media plans to spin Rightside off later this year, and Rightside is counting on new top level domain names to drive growth across its businesses.