Domain Name Wire

Domain Name Wire

Displaying posts tagged under "new tlds"

  • Will more contested TLDs get more registrations?

    1. BY - Dec 19, 2014
    2. Uncategorized
    3. 3 Comments

    Probably, but quantifying it is difficult at this point.

    I commonly hear that the best is yet to come in terms of new to level domain name launches. The most heavily contested applications are just getting resolved, and these represent the best top level domain names.

    It makes sense to me. But will this reflect reality? Are the TLDs we’re seeing so far not representative of the results of future, heavily contested TLD launches?

    I tried to dig into the data a bit this week, but I’ll admit it’s difficult to draw any conclusions. Among the factors that differ between each TLD that are difficult to control for: Click here to continue reading…

  • Could new TLDs have an SEO benefit in the future?

    1. BY - Dec 17, 2014
    2. Uncategorized
    3. 12 Comments

    Only if it improves search results.

    Using a new top level domain name instead of a .com or other gTLD does not give you a benefit in Google search results. Ditto for using a .com instead of a new TLD. They’re basically the same.

    That’s what Google says. And it makes sense when you think about it. A lot of people that think new TLDs have an SEO advantage are thinking with their heart, not with their head.

    Logic dictates that Google would give a boost of some sorts to domains on new TLDs if it made its search results better. I can’t think of a plausible argument at this point in time that Google SERPs would be better if new TLDs received some sort of boost. If Google’s algorithms accidentally gave a boost based on TLD, it certainly would scramble to fix this.

    While it doesn’t make sense for Google to favor a new TLD over an existing TLD at this point, it could make sense in the future. It would make sense if it improved search results. Let’s go through some of the arguments that ranking new TLDs ahead of other TLDs would benefit search results, and consider if they are valid now and if they will be in the future. Click here to continue reading…

  • New TLDs give no SEO advantage and .Geo domains don’t work how you might think

    1. BY - Dec 15, 2014
    2. Uncategorized
    3. 15 Comments

    Google reiterates its guidance on TLDs and search results, and also says it isn’t geotargeted .geo domains on their own.

    A month or two ago a couple reports came out suggesting that new top level domain names give some sort of inherent search engine advantage.

    I’ve gotten into the nasty habit (sarcasm) of actually reading beyond the headline of reports and studies, and I was unimpressed with the data (if you can call it that) in these reports.

    Matt Cutts previously said there would be no inherent advantage to new TLDs. Cutts is on leave, but colleague John Mueller recently reminded everyone the truth: Click to continue reading…

  • Lies, damned lies and new TLD statistics

    1. BY - Dec 15, 2014
    2. Uncategorized
    3. 4 Comments

    Dig into statistics to understand how valuable they are.

    New top level domain name options have been out for less than a year, and everyone is clambering for data to make sense of the rollout.

    That includes me. I look at registration data from a number of sources, weekly sales information, usage data…basically, anything I can get my hands on.

    Yet it’s important to understand that data can be misleading, especially if you don’t dig into the details. A prime example is looking at raw registration numbers as a sign of the popularity of a new TLD. These numbers are not always indicative of popularity because of freebies and registry registrations.

    Here’s another data point that might not be all it’s cracked up to be: the number of registrations for any given TLD in the Alexa top million. Click here to continue reading…

  • Some people are successfully flipping new TLD registrations

    1. BY - Dec 12, 2014
    2. Domain Sales
    3. 36 Comments

    Here are some cases where new TLD registrants flipped new domains for a nice return.

    Some people are striking oil with new TLDs.

    Some people are striking oil with new TLDs.

    It’s easy to come out and say new TLDs are a waste of time for domain name investors and that you won’t make any money with them. You can point to high initial prices and registry premiums to suggest that domainers are being cut out of the action.

    The reality is that some people are making good money flipping new TLDs.

    I want to be careful to not suggest that flipping new TLDs is easy money. After all, anyone can easily cherry pick sales from weekly reports or DNJournal to show that some people are cashing in on any type of domain name.

    That said, I think it’s worth bringing some of these domain resales to attention to show that there are opportunities.

    I’ve reviewed a number of new TLD sales from Sedo and DNJournal and verified they were indeed resales (not registrar auctions or direct registry sales) using historical whois records. Click here to see the sales…