Displaying posts tagged under "new tlds"
Why did losers not value the domain name as high as the winner?
Let me start by saying I’m not a big fan of the idea of community priority and similar mechanisms for determining which applicant gets a particular top level domain name.
But I’ve also been thinking lately about the auction process and its affect on the long term health of new top level domain names.
When an auction is used to resolve a new top level domain name contention set, the company with the highest perceived value of the domain name gets it.
That makes sense. But does it mean the other applicants were all wrong in their calculations of how much the TLD was worth?
Consider a five-way auction for .something. Presumably, every applicant ran calculations ahead of the auction to figure out how much it was worth. The auction ends with just one of them victorious, meaning that only one of the applicants calculated the value to be greater than the closing price.
Did the other four applicants make an error in their calculations? Or did the single firm that won make an error?
Out of the five, only one had projections high enough to justify the price. That’s a bit scarey for the future of the top level domain name at issue.
Yes, I understand a lot more goes into it. A TLD could be worth more to a company that has a direct connection to a related industry. Some applicants have greater efficiencies and channels to market. Some applicants have a lot more money to play with and can take greater risks.
At the same time, if I won a five-way race, I’d have reason to doubt my forecast.
Company is spreading a lot of incorrect information about domain names.
I was rather amused when Infibeam, the Indian ecommerce company behind .ooo, announced its bold ambitions for the domain name last month. I figured it was just a publicity stunt.
Kevin Murphy called the company’s sales targets including millions of first year registrations “batshit crazy”.
I filed Infinbeam in the “PR stunt” file, or perhaps the “delusional” file.
Then yesterday I read a The Economic Times article that says Infibeam’s CEO told it “all 34,000 global brands registered with the Trademark Clearing House from over 100 countries have purchased the dotooo domain name from Infibeam”. Click here to continue reading…
If the company is Hispandering, it’s also mompandering and corporationpandering.
New top level domain name registries offering regional, niche, or cultural domains, take note: the people you’re targeting might take it the wrong way.
That’s apparently the case with .soy. Google’s new domain name isn’t targeted to yuppies who don’t like cow’s milk. It’s targeted to the Hispanic community. “Soy” is Spanish for “I am”.
But some people in the community think the effort is misguided. That, or they needed something to write about this past week when .soy came across their desk.
A Fox News Latino article aks “Google’s new .SOY domain: Code for segregation or source of Latino pride?”. It says Google should just hire more Hispanics rather than offering them a new top level domain name on the web. Click here to continue reading…
Chinese IDN registry opens office in “China’s Silicon Valley”.
TLD Registry, the company behind the Chinese IDNs Dot Chinese Online (.在线) and Dot Chinese Website (.中文网), has opened a Chinese headquarters and named a new General Manager for China.
The company’s China headquarters is in Beijing’s Zhongguancun, commonly known as “China’s Silicon Valley”. Last Friday’s opening party was attended by Embassy of Finland‘s Minister Commercial, the Service Delivery Center of the State Council Office for Public Sector Reform‘s Counsellor Mr Yu Yang, and the China Network Information Center‘s Deputy Director for Registrar Administration and International Business. Click here to continue reading…
.Feedback domain names will come with a full-fledged feedback system.
Jay Westerdal’s company Top Level Spectrum has submitted a request to ICANN to offer a feedback platform combined with its forthcoming .feedback top level domain name.
The platform would mean that .feedback registrants could almost instantaneously launch a site on their domain names with a full-fledged feedback system. They could just register the domain and then log in to set up the site.
In some ways, it would be like how .tel offers an information platform integrated with .tel registrations. However, registrars would have the option of not bundling the service with .feedback registrations.
The company is partnering with QuestionPro, another Seattle company, to offer the service.
As for what the proposed service would mean for competition? “This TLD is awesome for competition,” writes Top Level Spectrum.
Although many registrars shudder at the thought of packaged services like this, this is one of the first inklings of “innovation” in top level domain names.