Domain Name Wire

Domain Name Wire

Displaying posts tagged under "new tlds"

  • Lawsuit filed over .email domain names

    1. BY - Sep 02, 2014
    2. Policy & Law
    3. 17 Comments files lawsuit after barrage of URS and UDRP complaints.

    YoYoLast month I wrote about Ltd, a company that has found itself in legal hot water after registering over 4,000 .email domain names.

    Many of the domain names match well known brands, such as, and As a result, Yoyo has already been on the receiving end of at least 34 URS (Uniform Rapid Suspension) and UDRP cases. is fighting back. Last Friday it filed a lawsuit (pdf) in federal district court in Arizona.

    The lawsuit, filed against PlayInnovation, seeks declaratory judgement following an adverse URS decision for Traverse Legal, which is representing, is also using the case to try to get similar relief for all of’s domain names.

    The URS case definitely met the definition of rapid suspension. The domain was registered, URS filed and decision rendered on the same exact day.

    Part of Yoyo’s argument is that cases are being filed based on potential future use. The timeline of the case brings home that point.

    It also calls into question the accuracy of information in National Arbitration Forum panelist Carol Stoner’s determination.

    In finding against Yoyo, Stoner wrote:

    Complainant has submitted reliable evidence showing that Registrant has offered the domain name for sale, in accordance with URS Complainant has submitted reliable evidence showing that Registrant intentionally attempted to attract for commercial gain, internet users to registrant’s website or other online location, by creating a likelihood of confusion with the Complainant’s mark as to the source, sponsorship, affiliation, or endorsement of Registrant’s website or location or of a product or service on that website or location, in accordance with URS

    Yoyo argues that there was no offer to sell the domain name or evidence submitted supporting these findings.

    It certainly seems implausible that PlayInnovation was able to submit such evidence the same day the domain was registered. I’m not entirely sure how PlayInnovation found out about the registration so quickly; “PlayInnovation” is not registered with the Trademark Clearinghouse.

    The suit also questions if a UDRP panelist cut-and-pasted information from one case into an irrelevant one.

    URS is supposed to be fast and inexpensive, but is justice being served too quickly?

    Yoyo contends that its use of brand-matching .email domain names will be in a backend manner that will not be visible to web users, and thus does not run afoul of cybersquatting rules.

  • New TLDs this week: Schilling launches .hiphop, Donuts charges your .creditcard

    1. BY - Sep 02, 2014
    2. Uncategorized
    3. 0 Comments

    Frank Schilling’s Uniregistry joins Donuts with new TLD releases this week.

    Shortened holiday week be damned: new TLD operators are launching a bunch of domain names this week.

    And by this week, I really mean this Wednesday. Frank Schilling’s Uniregistry and Donuts all get in on the action on September 3.


    Uniregistry launches .hiphop, .audio and .juegos (games in Spanish) in general availability this week.

    The company is sticking to its low price strategy. Both registrars I checked are offering .hiphop domains for $19.99; the other two are $12.99-$13.99.

    Interestingly, GoDaddy is not supporting this week’s Uniregistry TLDs despite signing a registrar registry agreement a couple months ago.


    Four Donuts domain names exit EAP this week and revert to regular pricing: .Gratis (free), .Claims, .Credit and .Creditcard.

    “Regular” pricing isn’t cheap, though. You’ll need to increase the limit on your credit card to buy many .CreditCard domains. Each will set you back about $150-$200 per year.

    .Digital, .accountants, .finance and .insure all enter EAP this Wednesday.

  • The next 50 days will be important for new TLDs

    1. BY - Aug 28, 2014
    2. Uncategorized
    3. 13 Comments

    Big launches make the next 50 days a key period for new top level domain names.

    A lot of new top level domain names have come to market already. Some have flown out of the gate, others are growing modestly, and some have stalled.

    In my opinion, the next 50 days will be an important period for new TLDs due to the number of high profile launches and the companies involved.

    You can argue that a slow launch doesn’t kill a TLD. But new TLDs have a chance to get some positive momentum if they collectively make some noise over the next 50 days.

    Here’s why this upcoming period has the potential to define new TLDs going forward:

    Big .city domains.

    .NYC .London.London and .NYC will go into general availability over the next 50 days. .London appears to be off to a strong start (15k domains were added to the zone file overnight), and .NYC could match it.

    These cities are as big as it gets. Many people see promise in geo TLDs, and we’ll get a good measure on this very soon.

    That’s not to mention other geo domains like .vegas, .moscow, and .scot.


    .Realtor is a .brand domain that could shake up visibility for new TLDs. National Association of Realtors is offering the domains to 500,000 U.S. Realtors for free for the first year.

    IF a lot of Realtors take them up on the offer and IF they use the domains, this could give a lot of visibility to top level domain names.

    For adoption to happen, NAR will need to make it very easy for Realtors to forward the domains or set up websites. If I were a portfolio applicant, even one with competing real estate domains, I’d see if I could lend a hand to NAR to make this launch successful.

    Minds + Machines

    Minds + Machines, one of the biggest portfolio applicants for new TLDs, finally gets its first batch of domains into general availability in September. And it’s a big batch.

    Excluding .London, the other domain names weren’t highly contested ones: .cooking, .country, .fishing, .horse, .rodeo, .vodka, .beer, .surf and .bayern.

    Yet it’s still important: in addition to the volume of new TLDs hitting the market, Minds + Machines is a pure-play publicly-traded company. Its results will be watched closely.


    Another portfolio applicant, Radix, launches its first batch of three domain names: .host, .press and .website.

    Radix will be interesting to watch for a few reasons.

    First, the company has experience launching domain names. It managed to get hundreds of thousands of .pw registrations.

    Second, the company is spending big to promote its first three domains. Take a look at this big booth from a recent HostingCon conference:


    They’ve also done a good job with online advertising targeted to the press and hosting companies.

    Third, Radix should have good distribution given its connections to registrar platforms now owned by Endurance International.

    As for its initial batch of domains, .host should be solid but faces a massive list of name collisions. .Website is a good generic; I’m curious to see market reaction given that .web and .site will eventually become TLDs as well. Pricing will also be important for .website.

    A long game, but a momentum game

    A lot of new TLD applicants will tell you that new TLDs are a long game and that launch numbers aren’t that important. Yeah, I’d say that too if I watched my launch flounder.

    They aren’t lying; it’s a long game. But launches are important to the long game, and the next 50 days will be important.

  • This week’s new TLDs add between 50 and 10,000 domains on first day

    1. BY - Aug 28, 2014
    2. Uncategorized
    3. 0 Comments

    One domain is off to a quick start, the others not so much.

    .hamburgSeven new top level domain names launched this week.

    By far, .Hamburg for the city of Hamburg was the most registered domain name. (Ironically, this is the one new TLD launch this week that I missed in my weekly preview.)

    There are approximately 13,800 .hamburg domain names in the zone file, up about 10,000 on the first day.

    On Tuesday, .black added about 100 names to end the day with about 150. I never understand the .color domain names. Apparently I’m not the only one that can come up with a reason to register them.

    .HIV, a charitable domain, also launched on Tuesday. It added about 50 domains to end with 115, despite quite a bit of press.

    Donuts launched four domain names at regular pricing yesterday. Here’s approximately how many domains they had after the first day:

    .Discount 1,800
    .Fitness 1,275
    .Furniture 600
    .Schule 375

  • Why your new TLDs won’t work well with domain parking (yet)

    1. BY - Aug 26, 2014
    2. Domain Parking
    3. 1 Comment

    Domain parking ads don’t consider the full meaning of a domain name that spans the dot.

    A couple weeks ago Donuts launched the .cash top level domain name.

    This got me thinking about domain parking. I’ve owned a few .com domain names with the term “cash” in them. When they got clicks, they were high dollar clicks. There are lots of expensive Adwords terms related to cash.

    So would traffic to monetize well?

    No, not on the basis of the top level domain name.

    As of right now, Google does not consider the new TLD term when deciding which ads to serve on parked domain names. It only considers the second level domain name.

    This creates a problem for domain names in which you need both the left and right of the dot to determine the full meaning, e.g.

    Sedo, one of the largest domain name parking companies, told Domain Name Wire that Google has confirmed to it that considering the new TLD is in Google’s feature pipeline.

    However, I wouldn’t expect Google to roll it out any time soon. There’s very little traffic to new TLDs so far. Sedo said that new TLDs accounted for just 0.13% of its traffic in June.

    I have come across a couple examples of parked domains that seem to show ads based on the full context of the domain name despite the full meaning spanning the dot, so there’s hope for decent monetization while you wait.