.Ping fetches $1.5M at auction, .Srl goes for $400,000

Two two-way races for new top level domain names have been settled.

Two top level domain name contention sets were settled in auctions yesterday.

Golf company Ping (Karsten) won .Ping for $1,501,000. It was in contention with Radix. Thus, .Ping will become a .brand instead of a generic domain name.

InternetX won the auction for .Srl at only $400,000, beating Google. Srl is a corporate identifier similar to LLC for Limited Liability Company.

InternetX already runs .LTDA, a similar corporate identifier short for “Sociedade limitada” that is commonly used in Brazil. .LTDA launched in December and has about 150 registrations.

$400,000 is the lowest amount paid so far for a top level domain name at an ICANN “Auction of Last Resort”.

Are you surprised by Donuts’ renewal rates?

Latest day was 61%, but it might be too early to draw conclusions.

New top level domain name mega-registry Donuts has been blogging daily renewal rate data for its first domain names released nearly 14 months ago.

The most recent data show a 71% renewal rate for the 37,857 Donuts domain names that have exited the renewal grace period. This includes 14 top level domains, and the majority of these names were registered in general availability.

Comparing day 4 to day 3, the renewal rate dropped to about 61% for the latest additions.

Donuts has predicted an overall 80% renewal rate for its domain names. The early data suggest this might be difficult, but there are two things to keep in mind:

1. Two of the earliest domains, .guru and .photography, are its two most-registered. TLDs with lots of registrations probably have lower quality ones (the 50,000th domain is not as good as the 5,000th).

2. There was also a lot of speculation early on, and much of this has waned as people realize the profit potential is a long way off.

I think it’s reasonable to assume that renewal rates for smaller TLDs that were launched later will be higher. Still, 61% for “day four” seems a bit discouraging. (We discussed this a bit on this week’s Domain Sherpa show, before the latest numbers came out). What do you think?

This week’s new TLD launches: .Green and .Tires

.Green finally comes to fruition this week.

Two Three new top level domain names are available to the public this week.

.Green went live this morning and is available at a number of registrars. .Green domain names are available to everyone. Pricing at the three registrars I checked is between $60-$80 for the first year.

Earlier this month I spoke with DotGreen Community CEO Annalisa Roger on the Domain Name Wire Podcast. You can listen to the story of the long road to .green and the purpose behind the domain name here.

On Wednesday, Donuts’ .Tires enters EAP. Customers can pay a premium price to acquire domain names during this period, and the following Wednesday they’ll revert to regular pricing.

This is the only domain name on Donuts’ launch schedule until May 13.

Update: .NRW also went live today.

.Ping and .Srl domain names to be settled Wednesday

Two top level domain names head to the auction block on Wednesday.

Auctions to settle contention sets for the .Ping and .SRL top level domain names will take place on Wednesday.

The so-called “Auctions of Last Resort” will take place because one of the applicants didn’t want to settle the set in a private auction.

Google and mySRL GmbH will square off for .SRL. SRL is similar to Limited Liability Company and is appended to the end of many company names.

PING (the golf company) and Radix will fight over .ping. Click here to continue reading…

How Major League Baseball can Boost New Domain Names

If it actually uses its new TLDs, Major League Baseball can have a profound affect on awareness of new domain names.

MLBOn today’s Domain Name Wire Podcast, Michael Berkens discussed some of the recent new top level domain name auction results.

One that I think is interesting is .Baseball, which was won by Major League Baseball (MLB).

MLB has been aggressive about buying .com domain names that match team names. It currently owns all but three team names in .com after acquiring Rangers.com for $375,000 at the beginning of this year.

On the one hand, this aggressive quest to acquire .com domains, including one just a few months ago, shows that it values these domains highly. On the other hand, it’s interesting to note that MLB and the teams haven’t set up individual sites on any of these domains. Instead, they forward to a longer URL on MLB.com. Click here to continue reading…