Unique characteristics make these portfolios valuable to GoDaddy.
GoDaddy made the surprising announcement on Monday that it had purchased Michael Berkens’ domain name portfolio.
It was surprising because I had no idea Michael Berkens’ Worldwide Media (WWM) portfolio was for sale. But it’s unsurprising that GoDaddy was interested in this particular portfolio.
Like the portfolio GoDaddy acquired from Marchex earlier this year, the WWM portfolio has a lot of low-hanging fruit for GoDaddy because of the registrar’s business model compared to that of Berkens.
Here’s how GoDaddy does well with both of these deals: Click here to continue reading…