A lost website visitor is one thing; a misdirected email can be worse.
Domain name investors often talk about the traffic leakage that occurs when you use a domain name other than .com (or the dominant domain in your country).
Use something other than .com and some visitors will inevitably end up going to the same second level domain in .com. While this is bad, it’s usually not the end of the world. Unless a competitor has set up shop on the .com, most of your customers will still find you. I know that when I type in a .com and should have typed in something else, I turn to Google or recall that it was, say, .org.
But there’s another type of leakage that occurs when you don’t use .com: email. And this is where business can be lost.
Like most domain investors, I’ve been keenly aware of missent email for a long time. I have received lots of emails over the years meant for the owner of a different domain, whether it’s the wrong top level domain or someone forgetting the correct domain. I’ve been amazed to receive emails with social security numbers, medical x-rays…you name it. Click here to continue reading…